TAKE THE CHALLENGE.
Design a Facebook or Google banner ad driving donations for WWF that you think could get 10x the global average CTR of 0.05%.
Here's the twist. Just like Pencil does, create two variants of your ad targeted at two very different audiences - small business owners and designers. Your ads should visibly work together as different touchpoints within a single campaign.
We're looking for ads which show an understanding of audience/message fit, design skill, insight into what drives ad performance and the ability to think in terms of personalisation.