Pencil is an Entrepreneur First-backed
startup registered and based in Singapore.

We believe that AI will be as fundamental to creativity in the next 100 years as the pencil was in the last 100. We're building the world’s first creative AI for generating digital content and advertising at scale.

We're currently offering proof of concepts to select creatives, agencies and brands.


Will Hanschell, Co-Founder

Will has worked as a management consultant embedded in creative agencies for almost 10 years. He has significant experience managing and architecting data-driven marketing for some of the world's biggest brands.

In 2015 Will co-founded the Singapore office of Iris Concise, the management consultancy arm of Iris Worldwide, a multi-award winning global creative agency. Will took the office to several million in income and over double the agency's global margin in 18 months. The office is now the second largest in the iris network with clients including Samsung, Starbucks, Shell, Intercontinental Hotels, Abbott Healthcare and Marina Bay Sands.

Prior to that, Will co-founded and led Iris' global digital analytics practice, pioneering creative insight and marketing effectiveness techniques for clients including Philips, MINI, Virgin, TomTom and Adidas.

Will graduated from the University of Cambridge with a Masters in Engineering.


Sumukh Avadhani, Co-Founder

Sumukh has a vast amount of industry experience as a machine learning specialist with expertise in Deep Learning, Computer Vision, and Image Processing. He has most recently worked at Google in the anti-abuse engineering team, fighting spam and fraud across multiple Google products.

Past stints include roles such as Manager of Infrastructure and Analytics at Kaybus (now Prysm) involved in large-scale stream data processing, infrastructure deployment, and security. At Toshiba, he worked in a team focussed on pedestrian detection for autonomous car platform OEMs. Prior to that, at Samsung, he was part of the Advanced Multimedia Team where machine learning and image processing algorithms were used to transform images into videos mimicking human-style paint rendering.

Sumukh graduated from Kings College London with a Masters in Signal Processing.