Pencil vs Jasper: Which should marketers use?

One of Pencil’s standout features is its seamless interoperability with Adobe. You can easily import and export templates and creatives as PSD files, making collaboration with designers and creative teams effortless. This integration is crucial for marketers who rely on Adobe's robust design tools, offering a level of creative control that Jasper AI doesn’t provide.

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In addition, Pencil includes a Canva-like editor that allows you to edit both image and video creatives directly within the platform. You can quickly tweak and adjust content without needing external software. 

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Anything you want to create - whether it’s copy, image or video - can be done via Pencil’s chat interface. It’s an entirely conversational approach to creating high-quality visuals, and it couldn’t be easier.

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Optimised Ads: Channel Integration, Predictive Insights and Feed Variation

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For marketers, tracking performance is as important as creating content. Pencil integrates with every major media channel, allowing you to launch ads directly into those platforms, and then review insights and media results, all in one place. Jasper AI’s lack of integration with media channels limits its utility for data-driven marketers who need comprehensive performance analytics. With Pencil, you can measure the effectiveness of your campaigns in real-time. 

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Pencil not only gives you real-time insights, it has predictive capabilities that show you how your creatives are expected to perform across different channels and audiences, before you’ve even made them live. The ability to forecast performance means, as marketers, you can make informed decisions about how to maximise the impact of your campaigns.

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You can further optimise your ads through Pencil’s feed variation feature, which is linked to templates. This feature allows you to quickly adapt your creative assets to different ad formats and platforms, ensuring that your campaigns are optimised for performance across all channels. Jasper AI doesn’t offer this level of creative flexibility, making Pencil the better choice for multi-channel marketing.

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Humans and AI Combined: Managed Pilots and Creatives

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With Pencil, you get the best of both worlds with managed pilots and a creative-managed service. This level of service is ideal for marketers who want to optimise their strategy with expert guidance. Jasper AI, in contrast, doesn’t provide this hands-on service.

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The best campaigns are built through a combination of AI and human expertise. The extra support from the Pencil team means you can execute campaigns flawlessly, from start to finish. Not only that, the team can guide you towards more creative ideas that ultimately lead to better performance.

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Pencil vs Jasper: 
Which should marketers use?

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While Jasper AI is a powerful tool, it lacks the comprehensive features that marketers and advertisers need to fully excel. From its Canva-like templates and editor to its Adobe interoperability and predictive analytics, Pencil is designed to meet the complex needs of modern marketers. If you’re looking to elevate your creative process and drive better campaign results, Pencil is the clear winner.

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