Simple, scalable AI pricing

Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

Pencil was originally designed for ecommerce brands and performance agencies who need to aggressively test a large amount of ad creative in order to deliver ROAS and CPA.

Pencil works best if you already have a strong brand and a library of images and video featuring your products or services that you need to turn into winning ads. If you don't have this, we strongly suggest building an asset library of at least 3-5 product images (try https://www.soona.com) and 3-5 UGC videos (try https://billo.app) before using Pencil. Stock images and videos are a last resort! Low quality creative inputs will lead to low quality creative outputs.

Pencil works best if you're already spending at least $5k/mo on ads and have data in your ad account on what's working and not working. If you don't have this, you'll need to experiment with as many, and as varied, ads as possible to set a baseline and create patterns in what works and what doesn't for your business. Pencil will start learning and showing you predictions immediately on the Standard tier and above. Prediction accuracy will improve with the amount of ad creatives you test and the amount of data you connect to Pencil.

You can cancel your subscription at any time, and any charges will stop at the end of your billing period.

If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via chat inside the platform, email support@trypencil.com or contact your Customer Success Manager. If you give us a detailed account of what happened, we’ll work with you to make sure you have the best experience possible.

Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality!

Required inputs include:

1. A brand kit including logos, fonts, colors and a short description of your brand and products.
2. Assets including product images, lifestyle images, product video or UGC video.Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing functionality.

Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing functionality.

We accept all major credit cards. For annual subscriptions we can also accept payment via bank transfers.

Your plan’s quota refers to the number of generations you make or ads you receive from your Pencil creative team.

If you go over your quota, you'll be charged on a per-generation or per-ad basis at the end of your billing period, at the price set by the plan you're currently on.

Your quota is refreshed monthly and any unused quota rolls over indefinitely as long as you have an active Pencil subscription. Do note that if you cancel your Pencil account, you lose all accumulated quota.

When your subscription ends, you will lose access to your workspaces and all charges will stop at the end of your billing period. If you want to restart a cancelled subscription, just email us at support@trypencil.com

Pencil always generates creatives in multiple relevant formats for the channel or template you've selected - typically 5 formats per creative. If you're using our managed service, we'll deliver each ad creative in your quota in a maximum of 5 formats. If you need more, this will count as additional ad creatives from your quota.

Pencil takes in your branding, assets and data - and generates static and video ad ideas predicted to perform.

Pencil uses a pipeline of AI models aggregated from the best providers in the industry - OpenAI, Google, Stability and others. These models can help you discover insights & audiences, write copy, edit video, match copy and visuals to create persuasive narratives, select channel-best-practice templates and layouts, apply branding and make predictions. All of this happens automatically in less than 2-3 minutes per ad.

When you first sign up for Pencil you'll connect your ad accounts and upload your assets as part of onboarding in order to quickly generate a first batch of ads.

Our team tries to review as many new workspaces as we can and will reach out if we think we can help you set up your workspace differently to get the best results.

If you're on our Standard plan working with a human creative at Pencil to deliver your ads, we will deliver 4 ads every 24 hours up to a maximum of 80 ads in a 20 day working month. You can give us as many briefs as you like together with a prioritization and we'll work on them 4 ads at a time.

Do note that any amend requests count towards your ad deliverable quota, or you are welcome to make amends directly inside the Pencil editor.

Yes. if you need more brand workspaces, you can add a new brand workspace at the rate of your current plan and your subscription period will begin immediately.

If you'd like multiple new workspaces, please contact us so we can discuss the right plan for you at support@trypencil.com

We currently support generating text in over 30 markets and languages including India - Hindi, Indonesia - Indonesian, Japan - Japanese, Malaysia - Malay (Bahasa),Taiwan - Trad. Chinese, S. Korea - Korean, Vietnam - Vietnamese, China PRC - Simp. Chinese, Hong Kong - Trad. Chinese, Thailand - Thai, Singapore - English, Belgium - Dutch (Flemish), Belgium - French, France - French, Sweden - Swedish, Germany - German, Italy - Italian, Poland - Polish, Spain - Spanish, UK - English, Hungary - Hungarian, Austria - German, Switzerland - German, Switzerland - French, Switzerland - Italian, Greece - Greek, Israel - Hebrew, Portugal - Portuguese, LATAM - Spanish, Brazil - Portuguese, Mexico - Spanish, US - Spanish, US - English, Canada - French.

We are working hard on official support for a number of other languages. Please check out our public roadmap for more details on when these will be available.

Pencil can generate text, image and video (6s, 10s and 15s) assets as well as creatives which can be a combination of all of these

Each creative is automatically available in 5 aspect ratios - 1:1, 9:16, 4:5, 16:9, 1.91:1

This means that Pencil's outputs can be used on pretty much any digital channel including Facebook, Instagram, TikTok, YouTube, Amazon, Pinterest, Snap etc.

You're able to export your generated creatives directly into your ad account. You can also download your creative as image (PNG) or video (MP4) files

Just sign up for one of our free trials! It's totally free to try Pencil and no credit card is required.