Simple, scalable AI pricing

Yes, all Pro plans include comprehensive enterprise governance protection. This includes data ringfencing, managed service SLAs, AI governance controls, entity and role-based access controls, custom models with fine-tuning options, and custom integrations.

Yes, in addition to selecting from Pencil’s pre-made agents, you’re able to create your own agent for your own unique use cases.

Yes, after you connect your ad accounts to Pencil you will be able to see your ad results dashboard and receive creative insights for how to improve your creative ad strategy.

Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

Pencil is a creative marketing platform designed for businesses of all sizes—from solo entrepreneurs and growing teams to large enterprises. Our plans offer tailored features and services suitable for each company's unique needs. Specializing in GenAI-driven ad creatives, Pencil streamlines the journey from initial brainstorm to large-scale production, helping you increase your Return on Ad Spend (ROAS) while reducing your Cost Per Acquisition (CPA).

To maximize Pencil's effectiveness, it's essential to build a robust brand library featuring product images, videos, and brand identity elements. We recommend having at least 3-5 product images and 3-5 videos to fully leverage Pencil's capabilities.

For optimal results, we also suggest connecting your ad accounts to Pencil. Doing this allows you to gain valuable insights into optimizing your ad spend and provides predictive scoring for the creatives you generate. On the Core plan and higher, Pencil immediately begins learning and delivering creative performance predictions. The more creatives you test and the richer the data you provide, the more accurate and insightful these predictions will become.

You can cancel your subscription at any time, and any charges will stop at the end of your billing period.

If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via chat inside the platform, email support@trypencil.com or contact your Customer Success Manager. If you give us a detailed account of what happened, we’ll work with you to make sure you have the best experience possible.

Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality!

Required inputs include:

1. A brand kit including logos, fonts, colors and a short description of your brand and products.
2. Assets including product images, lifestyle images, product video or UGC video. Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing functionality.

We accept all major credit cards. For annual subscriptions we can also accept payment via bank transfers.

For Core and Growth plans, you cannot exceed your monthly allocation of generations. If you reach your limit before the next billing cycle, you can either upgrade your plan to increase your quota or wait until your quota resets with the next billing cycle.

For Pro plans, your quota covers both the number of generations you create and ads delivered by the Pencil creative team. If you exceed your allotted quota, additional charges will apply per extra generation or ad. These charges will be billed at the end of your billing cycle based on your current plan's specified rates.

Your quota is refreshed monthly and any unused quota rolls over indefinitely as long as you have an active Pencil subscription. Do note that if you cancel your Pencil account, you lose all accumulated quota.

When your subscription ends, you will lose access to your workspaces and all charges will stop at the end of your billing period. If you want to restart a cancelled subscription, just email us at support@trypencil.com

For Core and Growth plans, Pencil automatically generates ad creatives in multiple relevant formats suitable for the selected channel or template—typically around 5 formats per creative.

For Pro plans utilizing our managed service, each ad creative within your quota includes up to 5 formats. If you require additional formats beyond this, they will count as additional ad creatives against your quota.

Pencil uses your brand assets, branding guidelines, and performance data to automatically generate effective static and video ad ideas, optimized for performance.

Powered by advanced AI models from industry-leading providers like OpenAI, Google, Stability, and others, Pencil streamlines the ad creation process. These models assist you in identifying audience insights, crafting compelling copy, editing videos, pairing visuals and text to build persuasive narratives, selecting optimal templates and layouts tailored for each channel, applying consistent branding, and predicting ad performance. All this happens rapidly—typically in under 2-3 minutes per ad.

For Pro plans, our team tries to review as many new workspaces as we can and will reach out if we think we can help you set up your workspace differently to get the best results.

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For Core and Growth plans you’re able to generate as many ads you want within your monthly generations quota. 

If you're on our Pro plan and working with a human creative at Pencil to deliver your ads, we will deliver 4 ads every 24 hours up to a maximum of 80 ads in a 20 day working month. You can give us as many briefs as you like together with a prioritization and we'll work on them 4 ads at a time.

Do note that any amend requests count towards your ad deliverable quota, or you are welcome to make amends directly inside the Pencil editor.

Yes. if you need more brand workspaces, you can add a new brand workspace at the rate of your current plan and your subscription period will begin immediately.

If you'd like multiple new workspaces, please contact us so we can discuss the right plan for you at support@trypencil.com

The following languages are supported in Pencil’s text generation tool:

English, Arabic, Bengali, Bosnian, Bulgarian, Catalan, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Malay, Malayalam, Marathi, Norwegian, Polish, Portuguese, Punjabi, Romanian, Russian, Serbian, Simplified Chinese, Slovakian, Slovenian, Spanish, Swedish, Tagalog, Tamil, Telugu, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese

We are working hard on official support for a number of other languages.

Pencil creates text, image, and video ad assets.

Each ad creative is automatically generated in 5 aspect ratios: 1:1, 9:16, 4:5, 16:9, and 1.91:1. This versatility ensures that Pencil's outputs are suitable for almost any digital channel, including Facebook, Instagram, TikTok, YouTube, Amazon, Pinterest, Snapchat, and more.

You can export generated creatives directly into your ad accounts or download them as image (PNG) and video (MP4) files.

Just sign up for one of our free trials! It's totally free to try Pencil and no credit card is required.