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"The speed and quality of the ads produced by Pencil were truly impressive. Their team was incredibly responsive, and the output was far beyond what we expected in such short timelines."

Male Grooming Company
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"Pencil was able to generate images that feel truly us - going well beyond what stock images could ever achieve."

Leading Weight Loss Brand
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"Pencil is a great tool with lots if potential for many brands. It also unlocked huge efficiencies and time saving in asset generation which is a really notable benefit."

Susie O’Donoghue
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Global Head of CRM, Data & AI
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William Grant & Sons

"The flow of the pilot was well organised....we got a good sense of what the platform is capable of and the process of content and concept generation. I felt also like we were dealing with experts in the utilisation of the tool...We will miss our weekly calls!"

Barilla
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"What would usally take us 1.5 weeks took Pencil under 3 days..."

DTC Clothing Brand
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"The Pencil team is really helpful, good listeners and always ready to help us."

Leroy Merlin
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"Pencil feels like a creative partner rather than using a tool."

Leading Crypto Trading Platform
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"The Pencil team exceeded our expectations. We were impressed not only by their professionalism but also by how quickly they delivered high-quality ads. It’s made a huge difference to our campaign timelines."

Food Delivery Innovator
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"The advances in text-to-video through Google’s Veo models, accessed via Pencil Pro, allow us to offer a new level of engagement for our customers."

Minako Kent
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Managing Director of Global Marketing
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Japan Airlines

“Pencil has been a game changer for us…it’s helped us generate some of our best ever Facebook creative. The team kicks ass too - check ‘em out!”

James Harding
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Head of Growth
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Lyka Pet Food

“As a startup with limited access to creative agencies or teams, Pencil has unlocked the ability for us to keep pushing out new assets. The team is also incredibly supportive!”

Adrian Winther
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Performance Marketing Manager
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Amber Electric

“For the first time, we have more ad ideas than we can even test! It’s been great to finally unlock creative scale”

Nick Pendle
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Co-founder
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Lover App

“Pencil allowed us to create robust ads and easily iterate on those that worked… an impressive product!”

Adam Low
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Co-founder
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Buckleband

Frequently asked questions

Does Pencil provide governance protection?

Yes, all Pro plans include comprehensive enterprise governance protection. This includes data ringfencing, managed service SLAs, AI governance controls, entity and role-based access controls, custom models with fine-tuning options, and custom integrations.

Can I create my own agents?

Yes, in addition to selecting from Pencil’s pre-made agents, you’re able to create your own agent for your own unique use cases.

Can Pencil provide ad performance analytics?

Yes, after you connect your ad accounts to Pencil you will be able to see your ad results dashboard and receive creative insights for how to improve your creative ad strategy.

Will my data be private and safe?

Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

Who is Pencil for?

Pencil is a creative marketing platform designed for businesses of all sizes—from solo entrepreneurs and growing teams to large enterprises. Our plans offer tailored features and services suitable for each company's unique needs. Specializing in GenAI-driven ad creatives, Pencil streamlines the journey from initial brainstorm to large-scale production, helping you increase your Return on Ad Spend (ROAS) while reducing your Cost Per Acquisition (CPA).

To maximize Pencil's effectiveness, it's essential to build a robust brand library featuring product images, videos, and brand identity elements. We recommend having at least 3-5 product images and 3-5 videos to fully leverage Pencil's capabilities.

For optimal results, we also suggest connecting your ad accounts to Pencil. Doing this allows you to gain valuable insights into optimizing your ad spend and provides predictive scoring for the creatives you generate. On the Core plan and higher, Pencil immediately begins learning and delivering creative performance predictions. The more creatives you test and the richer the data you provide, the more accurate and insightful these predictions will become.

What is your cancellation or refund policy?

You can cancel your subscription at any time, and any charges will stop at the end of your billing period.

If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via chat inside the platform, email support@trypencil.com or contact your Customer Success Manager. If you give us a detailed account of what happened, we’ll work with you to make sure you have the best experience possible.

What kinds of Inputs do I need to use Pencil?

Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality!

Required inputs include:

  1. A brand kit including logos, fonts, colors and a short description of your brand and products.
  2. Assets including product images, lifestyle images, product video or UGC video. Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing functionality.
What payment methods do you accept?

We accept all major credit cards. For annual subscriptions we can also accept payment via bank transfers.

What happens if I use more than my generations or ads quota?

For Core and Growth plans, you cannot exceed your monthly allocation of generations. If you reach your limit before the next billing cycle, you can either upgrade your plan to increase your quota or wait until your quota resets with the next billing cycle.

For Pro plans, your quota covers both the number of generations you create and ads delivered by the Pencil creative team. If you exceed your allotted quota, additional charges will apply per extra generation or ad. These charges will be billed at the end of your billing cycle based on your current plan's specified rates.

What happens if I don’t hit my ad quota?

Your quota is refreshed monthly and any unused quota rolls over indefinitely as long as you have an active Pencil subscription. Do note that if you cancel your Pencil account, you lose all accumulated quota.

What happens when my subscription ends?

When your subscription ends, you will lose access to your workspaces and all charges will stop at the end of your billing period. If you want to restart a cancelled subscription, just email us at support@trypencil.com

How many formats are included with each ad?

For Core and Growth plans, Pencil automatically generates ad creatives in multiple relevant formats suitable for the selected channel or template—typically around 5 formats per creative.

For Pro plans utilizing our managed service, each ad creative within your quota includes up to 5 formats. If you require additional formats beyond this, they will count as additional ad creatives against your quota.

How does Pencil Work?

Pencil uses your brand assets, branding guidelines, and performance data to automatically generate effective static and video ad ideas, optimized for performance.

Powered by advanced AI models from industry-leading providers like OpenAI, Google, Stability, and others, Pencil streamlines the ad creation process. These models assist you in identifying audience insights, crafting compelling copy, editing videos, pairing visuals and text to build persuasive narratives, selecting optimal templates and layouts tailored for each channel, applying consistent branding, and predicting ad performance. All this happens rapidly—typically in under 2-3 minutes per ad.

For Pro plans, our team tries to review as many new workspaces as we can and will reach out if we think we can help you set up your workspace differently to get the best results.

How many ads can I receive at a time?

For Core and Growth plans you’re able to generate as many ads you want within your monthly generations quota. 

If you're on our Pro plan and working with a human creative at Pencil to deliver your ads, we will deliver 4 ads every 24 hours up to a maximum of 80 ads in a 20 day working month. You can give us as many briefs as you like together with a prioritization and we'll work on them 4 ads at a time.

Do note that any amend requests count towards your ad deliverable quota, or you are welcome to make amends directly inside the Pencil editor.

Can I activate/deactivate brand workspaces?

Yes. if you need more brand workspaces, you can add a new brand workspace at the rate of your current plan and your subscription period will begin immediately.

If you'd like multiple new workspaces, please contact us so we can discuss the right plan for you at support@trypencil.com

What languages are supported?

The following languages are supported in Pencil’s text generation tool:

English, Arabic, Bengali, Bosnian, Bulgarian, Catalan, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Malay, Malayalam, Marathi, Norwegian, Polish, Portuguese, Punjabi, Romanian, Russian, Serbian, Simplified Chinese, Slovakian, Slovenian, Spanish, Swedish, Tagalog, Tamil, Telugu, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese

We are working hard on official support for a number of other languages.

What Outputs does Pencil generate?

Pencil creates text, image, and video ad assets.

Each ad creative is automatically generated in 5 aspect ratios: 1:1, 9:16, 4:5, 16:9, and 1.91:1. This versatility ensures that Pencil's outputs are suitable for almost any digital channel, including Facebook, Instagram, TikTok, YouTube, Amazon, Pinterest, Snapchat, and more.

You can export generated creatives directly into your ad accounts or download them as image (PNG) and video (MP4) files.

How can I try Pencil?

Just sign up for one of our free trials! It's totally free to try Pencil and no credit card is required.