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Woman lying on tennis court stretching leg using a strap while wearing sportswear and sneakers.
Close-up of green Salomon running shoes kicking up dirt on a trail, worn with white socks.
Colorful smiling figure sitting relaxed on a white daisy flower in a field of daisies.
Johnnie Walker Black Label Scotch whisky bottle and decorative box with gold and black design.
Case Studies

Proof, not promises.

The latest thinking on GenAI marketing, case studies, product updates, and expert guides from the team at Pencil.

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How Experian Scaled PMax Creative at Speed
Case Study
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Experian

How Experian Scaled PMax Creative at Speed

Scaling creative production without slowing performance.

Finance
How Unilever Reimagined Content Production
Case Study
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Unilever

How Unilever Reimagined Content Production

AI transformed one shoot into hundreds of audience-specific assets.

FMCG/CPG
Meet the Moodlings
Case Study
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Moodlings

Meet the Moodlings

An AI-generated brand featured in Google's Veo 3 launch.

Food & Bev
How L'Oréal Tested AI Product Photography
Case Study
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‍L’Oréal

How L'Oréal Tested AI Product Photography

From product shots to textures, shades, and campaign assets.

Retail
Lyka Turned Pet Food Marketing on Its Head
Case Study
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Lyka

Lyka Turned Pet Food Marketing on Its Head

Fresh creative ideas helped redefine how dog food was marketed to consumers.

Food & Bev
Lancel Uses AI to Push Creative Boundaries
Case Study
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Lancel

Lancel Uses AI to Push Creative Boundaries

A luxury campaign built around imagination, experimentation, and scale.

Retail
Salomon Created 1,000+ Creatives Without a Shoot
Case Study
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Salomon

Salomon Created 1,000+ Creatives Without a Shoot

Fashion-grade content across six markets in eight weeks.

Retail
How Bravo Sierra Accelerated Ad Creation
Case Study
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Bravo Sierra

How Bravo Sierra Accelerated Ad Creation

From days of work to minutes, AI helped a lean team create and test more ads.

FMCG/CPG
How Angela Caglia Stood Out in Beauty
Case Study
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Angela Caglia

How Angela Caglia Stood Out in Beauty

Testing hundreds of creatives revealed what audiences wanted.

Retail
Amber Electric Simplifies Energy with AI
Case Study
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Amber Electric

Amber Electric Simplifies Energy with AI

AI-powered creative made technical concepts easier to understand.

Tech / SaaS
From Brief to Delivered, Without the HandoffHeading
Case Study

From Brief to Delivered, Without the Handoff

Brief Mode transforms messy creative briefs