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Woman lying on tennis court stretching leg using a strap while wearing sportswear and sneakers.
Close-up of green Salomon running shoes kicking up dirt on a trail, worn with white socks.
Colorful smiling figure sitting relaxed on a white daisy flower in a field of daisies.
Johnnie Walker Black Label Scotch whisky bottle and decorative box with gold and black design.
Case Studies

Proof, not promises.

The latest thinking on GenAI marketing, case studies, product updates, and expert guides from the team at Pencil.

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Lounge Lovers turned 300 furniture shoots into 1 workflow
Case Study
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Lounge Lovers

Lounge Lovers turned 300 furniture shoots into 1 workflow

300 production-ready images across 5 furniture categories, made in 6 weeks.

Retail
How Home Centre Won 35% More First-Time Customers
Case Study
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Home Center

How Home Centre Won 35% More First-Time Customers

See how they created localised Saudi ads at scale for White Friday.

Retail
How Experian Scaled PMax Creative at Speed
Case Study
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Experian

How Experian Scaled PMax Creative at Speed

Scaling creative production without slowing performance.

Finance
Meet the Moodlings
Case Study
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Moodlings

Meet the Moodlings

An AI-generated brand featured in Google's Veo 3 launch.

Food & Bev
How L'Oréal Tested AI Product Photography
Case Study
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‍L’Oréal

How L'Oréal Tested AI Product Photography

From product shots to textures, shades, and campaign assets.

Retail
Salomon Created 1,000+ Creatives Without a Shoot
Case Study
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Salomon

Salomon Created 1,000+ Creatives Without a Shoot

Fashion-grade content across six markets in eight weeks.

Retail
How Angela Caglia Stood Out in Beauty
Case Study
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Angela Caglia

How Angela Caglia Stood Out in Beauty

Testing hundreds of creatives revealed what audiences wanted.

Retail
Amber Electric Simplifies Energy with AI
Case Study
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Amber Electric

Amber Electric Simplifies Energy with AI

AI-powered creative made technical concepts easier to understand.

Tech / SaaS