Case Studies

Proof, not promises.

The latest thinking on GenAI marketing, case studies, product updates, and expert guides from the team at Pencil.

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How Experian Scaled PMax Creative at Speed
Experian

How Experian Scaled PMax Creative at Speed

Scaling creative production without slowing performance.

Finance
How Indeed Scaled AI Creative Across Global Marketing
Indeed

How Indeed Scaled AI Creative Across Global Marketing

How Indeed built a scalable AI operating model.

Tech / SaaS
Salomon Created 1,000+ Creatives Without a Shoot
Salomon

Salomon Created 1,000+ Creatives Without a Shoot

Fashion-grade content across six markets in eight weeks.

Retail
Meet the Moodlings
Moodlings

Meet the Moodlings

An AI-generated brand featured in Google's Veo 3 launch.

Food & Bev
How Diageo Scaled Seasonal Content with AI
FMCG
Diageo

How Diageo Scaled Seasonal Content with AI

From Christmas to Lunar New Year, tailored content at scale.

Food & Bev
How L'Oréal Tested AI Product Photography
Global CPG
‍L’Oréal

How L'Oréal Tested AI Product Photography

From product shots to textures, shades, and campaign assets.

Retail
How Unilever Reimagined Content Production
Global CPG
Unilever

How Unilever Reimagined Content Production

AI transformed one shoot into hundreds of audience-specific assets.

FMCG/CPG
Lancel Uses AI to Push Creative Boundaries
Lancel

Lancel Uses AI to Push Creative Boundaries

A luxury campaign built around imagination, experimentation, and scale.

Retail
How Bravo Sierra Accelerated Ad Creation
Bravo Sierra

How Bravo Sierra Accelerated Ad Creation

From days of work to minutes, AI helped a lean team create and test more ads.

FMCG/CPG
Amber Electric Simplifies Energy with AI
Amber Electric

Amber Electric Simplifies Energy with AI

AI-powered creative made technical concepts easier to understand.

Tech / SaaS
Lyka Turned Pet Food Marketing on Its Head
Lyka

Lyka Turned Pet Food Marketing on Its Head

Fresh creative ideas helped redefine how dog food was marketed to consumers.

Food & Bev
Buckleband Turned Product Complexity into Growth
Buckleband

Buckleband Turned Product Complexity into Growth

Rapid experimentation helped identify winning creative and reduce CPA by 67%.

Retail
How Angela Caglia Stood Out in Beauty
Angela Caglia

How Angela Caglia Stood Out in Beauty

Testing hundreds of creatives revealed what audiences wanted.

Retail