Blog
Diageo uses AI to Create Content for Every Occasion
One of the biggest advantages of AI in creative work is the ability to produce more specific, tailored content for different moments throughout the year.
Google is Adapting its Workflows to Take Advantage of AI
Google piloted a series of AI-led content creation workflows across different regions and marketing teams.
L’Oréal Is Using AI For Product Shots of All Shades and Textures
L’Oréal wanted to assess whether AI could replace a percentage of product photoshoots while maintaining high creative standards.
Unilever Is Using AI to Rethink Asset Creation
To fully capitalise on the efficiencies AI offers, Unilever recognised that rethinking their marketing workflow was just as important as adopting the technology itself.
Lancel used AI as an Art Form
Lancel has been creating iconic leather goods since 1876. Almost 150 years later, they’re still at the forefront of what they do. This week, Lancel launched a new campaign to advertise their new Neo Partance travel line. The campaign is one of the first to fully embrace Generative AI as a medium.
Amplifon Saved 80,000 Euros with AI
Amplifon helps customers find the perfect hearing care solution for their needs. A hearing aid matching their specific hearing profiles can be a gamechanger. Good hearing has a huge impact on people’s quality of life - from preserving cognitive function to promoting a healthy social life.
New Skills Academy increased CTR 205%
New Skills Academy is a leading online e-learning platform offering continuous personal development courses. With a mission to facilitate career progression and skill acquisition for over 800,000 students, they stand as one of the largest accredited e-learning environments in the UK.
Bravo Sierra Doubled ROAS with AI
Bravo Sierra is the only personal care company built with, and for the US military service. All Bravo Sierra products are field tested by active duty military personnel to ensure they provide the most dependable solution for all environments.
Bark Tripled Revenue Per Click with AI
Bark is a leading global service marketplace connecting millions of customers with skilled professionals across a diverse array of categories. From home services to event planning, Bark simplifies the process of finding trusted professionals, making it easier for users to get the job done.
Amber Electric Simplifed a Complex Product with AI
Amber Electric is an energy provider with a mission to shift Australia to 100% renewables.
Lyka Marked Its Territory in the Dog Food Market with AI
Lyka is Australia’s healthiest dog food subscription. They put nutrition first, with customised meals to address canine allergies and stomach issues. Their food is even tested on humans - in their words: dog food should be real food.
Buckleband used AI for its Big ambitions with Short Ads
Buckleband created the world's first premium resistance band equipped with a buckle.
