Pencil and GWI close the gap between audience insight and creative execution

Pencil and GWI launch a new Insights Agent that brings real-time consumer intelligence directly into the creative workflow, closing the gap between audience insight and execution.

Oliver wins Samsung Latin America account, with Pencil at the core of the operation

Oliver Latin America has been appointed to lead marketing planning and creative for Samsung's Mobile Experience division across the region, building the entire operating model around Pencil, the agentic marketing OS used across The Brandtech Group.

Editor Unification: From Idea to Ad in One Place

Generate images and finish ads in one place. Pencil’s unified editor brings image gen and post-gen tools into the Social Ads Editor for a faster, cleaner flow.

Pencil featured in Google Nano Banana Pro launch - try it NOW

Google's latest image generation model is LIVE inside Pencil

Pencil Launches on Google Cloud Marketplace

Availability on Google Cloud Marketplace provides enterprise advertisers secure, frictionless access to Pencil’s Gen AI marketing platform

Veo 3 is available in Pencil

We're thrilled to announce that Veo 3 is now live in Pencil

A New GenAI Carbon Calculator to Measure Sustainability Impact

Brandtech releases white paper with Scope3 that aims to measure Gen AI environmental impact and a carbon calculator to help marketers understand their emissions.

Announcing our latest model integration, Google Veo2

Brandtech Announces New Collaboration with Google Cloud to Integrate Veo 2 into Brandtech’s Gen AI Marketing Platform

Announcing our Adobe Partnership to Revolutionize GenAI for Global Brands

Brandtech’s Gen AI marketing platform Pencil Pro unveils Adobe Firefly Services integrations, which give immediate, seamless access to Adobe creative tools and Gen AI foundation models.

Upskilling with Northwestern for the AI Era

Upskilling for the AI Era: Brandtech’s Gen AI Platform, Pencil, is using Gen AI for good with Anas Ghazi, Adjunct Assistant Professor of Digital Storytelling at Northwestern’s Master of Science in Communication Program, inspiring the next generation of storytellers through a live brief supporting food re-distribution company, Sharing Excess’ year-end campaign.

Announcing our First-of-its-Kind Ethical GenAI Package

Experian unlocks PMax growth with always-on AI creative

Scaling creative production without slowing performance.

How Indeed Doubled CTR and Saved $75K by Scaling AI Creative Across Global Marketing

How Indeed built a scalable AI operating model.

Salomon went from zero to 1,000+ creatives. No shoot. No studio. Six markets.

Fashion-grade content across six markets in eight weeks.

Meet the Moodlings

An AI-generated brand featured in Google's Veo 3 launch.

Diageo uses AI to Create Content for Every Occasion

From Christmas to Lunar New Year, tailored content at scale.

L’Oréal Is Using AI For Product Shots of All Shades and Textures

From product shots to textures, shades, and campaign assets.

Unilever Is Using AI to Rethink Asset Creation

AI transformed one shoot into hundreds of audience-specific assets.

Lancel used AI as an Art Form

A luxury campaign built around imagination, experimentation, and scale.

Bravo Sierra Doubled ROAS with AI

From days of work to minutes, AI helped a lean team create and test more ads.

Amber Electric Simplifed a Complex Product with AI

AI-powered creative made technical concepts easier to understand.

Lyka Marked Its Territory in the Dog Food Market with AI

Fresh creative ideas helped redefine how dog food was marketed to consumers.

Buckleband used AI for its Big ambitions with Short Ads

Rapid experimentation helped identify winning creative and reduce CPA by 67%.

Angela Caglia used AI to Stand Out in a Crowd

Testing hundreds of creatives revealed what audiences wanted.

Veo 3 Just Got 50% Cheaper Inside Pencil

Adobe Firefly Live In Pencil

Introducing Nano-banana (Gemini 2.5-flash Image)

GPT-5 is LIVE NOW in Pencil

Say 'Hello' to Pencil’s New AI Voiceover Feature

Email Editor is now LIVE inside Pencil

Topaz Labs AI Enhancement Is Now Live Inside Pencil

AI Agents Are Now Live in Pencil

Introducing Impact Report: Your New Admin Dashboard for Productivity Metrics

Bias Breaker [v2]

Bias Breaker [v2]

Figma integration

Figma integration

Monotype integration

Monotype integration

Photoshop integration

Photoshop integration

Runway Gen4 integration

Announcing our latest model integration, Runway Gen4

OpenAI GPT Image 1 integration

Announcing our latest model integration, OpenAI GPT Image 1

Pencil vs Jasper: Which should marketers use?

Want to increase productivity and performance? Step one is to pick the best tools.

Pencil vs Smartly: What should marketers use?

Want to increase productivity and performance? Step one is to pick the best tools.

Pencil vs ChatGPT: Which should marketers use?

Want to increase productivity and performance? Step one is to pick the best tools.