Blog
How a Footwear Brand Used GenAI to Create a Seasonal Campaign
The holiday season is make-or-break for many brands, but creating campaigns that resonate with diverse audiences and feel fresh year after year is no easy task.
How Drinks Brands Are Using GenAI to Level Up Their Marketing
Alcohol brands are now using Pencil to break into new territories and reach fresh audiences.
How Two Food Brands Used GenAI to Precisely Target Customer Needs, Using Pencil’s Insights Tool
In an era where consumers face an overwhelming array of food choices, it’s essential for brands to resonate personally with potential buyers. Precision is everything in food marketing: brands must speak directly to the preferences, habits and lifestyles of their target audiences.
How Car Brands Are Using AI To Steer Their Campaigns
From crafting immersive imagery to scaling video campaigns, car brands are finding ways to use AI to push the bounds of creativity. It’s one thing to use AI to create realistic imagery, but it’s far more exciting to use it to create things that you couldn’t have made without it.
How Two Haircare Brands Used GenAI to Rework Existing Campaigns
Haircare marketing isn’t just about showing off a product, it’s about reflecting how people see themselves and their identity. Whether it’s creating visuals that celebrate diverse hair types or fine-tuning a campaign for a specific audience, the work is often intricate and time-intensive.
Wordmarks: How to Add Text to Product Images
Gen AI can now do more than generate impressive visuals - it can also create precise text and wordmarks. Everything from logos to detailed branding elements can be created with exceptional clarity and accuracy.
Up Close and Personal: Rendering the Human Form using AI
One of the most remarkable aspects of AI is its ability to render the human form, but creating faces and body parts that feel authentic demands patience and precision.
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Content References: Bringing Your Vision to Life
As creatives, we spend a lot of time trying to describe our vision to other people. When words don’t do us justice, we turn to moodboards or artistic references. It’s now possible to do the same when prompting AI.
Size Matters: How to use Gen AI for Macro Photography
Macro photography plays a crucial role in bringing products and brands to life - whether it’s capturing the curve of an eyelash, the sparkle of a wedding ring, or a dewy blade of grass.
Plastic or Fantastic: Achieving Emotional Expressions with AI
The ability to convey authentic emotions is a cornerstone of compelling storytelling. Faces tell stories, and expressing nuanced emotions in portraits is crucial to eliciting a genuine connection with your audience.
From Studio Stress to AI Success: High-End Sportswear Editorial
Orchestrating a shoot used to take weeks of pre-production - back and forths on casting, scouting for the perfect location, assembling a talented crew - and that’s before the shoot even starts.
Cooking Up A Storm: How to use Gen AI for Food Photography
Orchestrating a successful food photoshoot used to be time-consuming, costly and generally pretty daunting. With AI, you can now get a customer’s mouth watering without even turning the oven on.
AI Scent to Impress: Product Shots for High-End Fragrances
Visuals for high-end products demand meticulous attention to detail and sophistication - and inevitably, with that kind of quality, your production costs are going to be pretty high. Among the most costly and difficult shoots, sits the fragrance category.
Familiar Faces: Creating "Normal" People using Gen AI
For years now, the advertising world has steered away from conventional and idealised standards of beauty. The intention, instead, has been about crafting campaigns that resonate with the diverse realities of everyday life. Authenticity is the new north star.
A New GenAI Carbon Calculator to Measure Sustainability Impact
Brandtech releases white paper with Scope3 that aims to measure Gen AI environmental impact and a carbon calculator to help marketers understand their emissions.
BCG & Pencil Join Forces to Scale GenAI Adoption in Marketing
Partnership Accelerates Data-Driven Content Creation and Marketing Transformation for the World’s Largest Brands
Announcing our latest model integration, Google Veo2
Brandtech Announces New Collaboration with Google Cloud to Integrate Veo 2 into Brandtech’s Gen AI Marketing Platform
Announcing our Adobe Partnership to Revolutionize GenAI for Global Brands
Brandtech’s Gen AI marketing platform Pencil Pro unveils Adobe Firefly Services integrations, which give immediate, seamless access to Adobe creative tools and Gen AI foundation models.
Upskilling with Northwestern for the AI Era
Upskilling for the AI Era: Brandtech’s Gen AI Platform, Pencil, is using Gen AI for good with Anas Ghazi, Adjunct Assistant Professor of Digital Storytelling at Northwestern’s Master of Science in Communication Program, inspiring the next generation of storytellers through a live brief supporting food re-distribution company, Sharing Excess’ year-end campaign.
Announcing our First-of-its-Kind Ethical GenAI Package
Diageo uses AI to Create Content for Every Occasion
One of the biggest advantages of AI in creative work is the ability to produce more specific, tailored content for different moments throughout the year.
Google is Adapting its Workflows to Take Advantage of AI
Google piloted a series of AI-led content creation workflows across different regions and marketing teams.
L’Oréal Is Using AI For Product Shots of All Shades and Textures
L’Oréal wanted to assess whether AI could replace a percentage of product photoshoots while maintaining high creative standards.
Unilever Is Using AI to Rethink Asset Creation
To fully capitalise on the efficiencies AI offers, Unilever recognised that rethinking their marketing workflow was just as important as adopting the technology itself.
Lancel used AI as an Art Form
Lancel has been creating iconic leather goods since 1876. Almost 150 years later, they’re still at the forefront of what they do. This week, Lancel launched a new campaign to advertise their new Neo Partance travel line. The campaign is one of the first to fully embrace Generative AI as a medium.
Amplifon Saved 80,000 Euros with AI
Amplifon helps customers find the perfect hearing care solution for their needs. A hearing aid matching their specific hearing profiles can be a gamechanger. Good hearing has a huge impact on people’s quality of life - from preserving cognitive function to promoting a healthy social life.
New Skills Academy increased CTR 205%
New Skills Academy is a leading online e-learning platform offering continuous personal development courses. With a mission to facilitate career progression and skill acquisition for over 800,000 students, they stand as one of the largest accredited e-learning environments in the UK.
Bravo Sierra Doubled ROAS with AI
Bravo Sierra is the only personal care company built with, and for the US military service. All Bravo Sierra products are field tested by active duty military personnel to ensure they provide the most dependable solution for all environments.
Bark Tripled Revenue Per Click with AI
Bark is a leading global service marketplace connecting millions of customers with skilled professionals across a diverse array of categories. From home services to event planning, Bark simplifies the process of finding trusted professionals, making it easier for users to get the job done.
Amber Electric Simplifed a Complex Product with AI
Amber Electric is an energy provider with a mission to shift Australia to 100% renewables.
Lyka Marked Its Territory in the Dog Food Market with AI
Lyka is Australia’s healthiest dog food subscription. They put nutrition first, with customised meals to address canine allergies and stomach issues. Their food is even tested on humans - in their words: dog food should be real food.
Buckleband used AI for its Big ambitions with Short Ads
Buckleband created the world's first premium resistance band equipped with a buckle.
Angela Caglia used AI to Stand Out in a Crowd
Angela Caglia offers the world's most advanced anti-aging biotech skincare, beauty tools & LED masks. Facialist and Master Esthetician Angela Caglia came up with the clinical skincare line in response to the reactive skin and damaged lipid barriers she saw among her A-list clients.
Lover App created the Platform Rules of Engagement with AI
Lover App is a personalised, science-based app for addressing sexual concerns, increasing pleasure and generally having a better time in bed.
Bias Breaker [v2]
Bias Breaker [v2]
Figma integration
Figma integration
Monotype integration
Monotype integration
Photoshop integration
Photoshop integration
Runway Gen4 integration
Announcing our latest model integration, Runway Gen4
OpenAI GPT Image 1 integration
Announcing our latest model integration, OpenAI GPT Image 1
Pencil vs Jasper: Which should marketers use?
Want to increase productivity and performance? Step one is to pick the best tools.
Pencil vs Smartly: What should marketers use?
Want to increase productivity and performance? Step one is to pick the best tools.
Pencil vs ChatGPT: Which should marketers use?
Want to increase productivity and performance? Step one is to pick the best tools.
