Infinite Canvas: One Surface for Everything Your Team Creates

Infinite Canvas brings everything your team creates into one visual workspace. Organise assets, collaborate in real time, and keep every project aligned on a single surface.

Print-Ready Creatives, Built Where Your Digital Ones Already Live

Print Mode brings print production into the same workflow as your digital creatives. Design, adapt, and export print-ready assets without leaving Pencil.

What Every Global Marketing Team Gets Wrong About Cultural and Religious Moments

AI can scale output. It can’t create cultural understanding. Here’s where most global campaigns go wrong.

Turn a Brief, Into a Starting Point

Conversation Starters are designed to help you get structured prompts that help digest the brief, clarify the goal, and decide what to do next.

Turning Intent Into Action Inside Pencil

Mini Forms move quality control from the end of the process to the beginning. By structuring intent upfront, they reduce back-and-forth, protect brand integrity, and make outputs more predictable across users and markets.

Workflows: Connect Your Steps Into One Reliable Flow

Tired of juggling agents and switching processes between steps? Workflows let you design one clear sequence, wire your agents together, and run the whole thing as a repeatable process.

Build your own AI dream team in Pencil: Agent Builder is here

Meet Agent Builder: design assistants for your workflow, connect your stack, and keep outputs on-brand with governance baked in.

Creative Power-Up: Introducing the Interactive Display Ad Editor

Build interactive HTML5 ads in Pencil. The new Display Ad Editor lets you combine Events and Actions, work in scenes, add multiple links and animations, preview as you go, and export as a zip for ad networks.

Is Meta’s Andromeda Update Killing Your Ads? Here’s How to Fix It

After Effects Integration: Bringing Motion Design Into Pencil

Bring your After Effects projects into Pencil and scale motion design with AI. Preview animations, test free renders, and export final-quality videos in seconds — all within one connected creative workspace.

Veo 3.1: The Next-Generation Has Arrived

Veo 3.1 is now available in Pencil — introducing Google’s latest video generation model with sharper motion, stronger prompt adherence, and new tools for creative control. Explore how Reference Images and End Frame continuity work together to help creators maintain consistency, build seamless sequences, and direct cinematic-quality AI video from a single workspace.

Sora 2: Now Available in Pencil

Use OpenAI's latest, greatest video model directly in your Pencil workflow

How We Made The Pencil Media Performance Score Better Than Ever

Use AI to gain insight on your creatives to guide smarter campaign decisions

We Put Veo 3’s 50% Price Drop to the Test: Here’s the Creative We Made

Pencil are thrilled to announce that Veo 3 now consumes 50% fewer credits within Pencil.

Announcing Advanced Exports: Faster, Easier, More Flexible

Advanced Exports makes it faster and easier to get your work out of Pencil. Export from anywhere, send files straight to integrations, and control print settings with just a few clicks.

How to Edit Images, The Simple Way

Learn how to edit images with Pencil’s Agents and Nano Banana. A simple step-by-step method for consistent, high-quality AI edits at scale.

How a Footwear Brand Used GenAI to Create a Seasonal Campaign

The holiday season is make-or-break for many brands, but creating campaigns that resonate with diverse audiences and feel fresh year after year is no easy task.

How Drinks Brands Are Using GenAI to Level Up Their Marketing

Alcohol brands are now using Pencil to break into new territories and reach fresh audiences.

How Two Food Brands Used GenAI to Precisely Target Customer Needs, Using Pencil’s Insights Tool

In an era where consumers face an overwhelming array of food choices, it’s essential for brands to resonate personally with potential buyers. Precision is everything in food marketing: brands must speak directly to the preferences, habits and lifestyles of their target audiences.

How Car Brands Are Using AI To Steer Their Campaigns

From crafting immersive imagery to scaling video campaigns, car brands are finding ways to use AI to push the bounds of creativity. It’s one thing to use AI to create realistic imagery, but it’s far more exciting to use it to create things that you couldn’t have made without it.

How Two Haircare Brands Used GenAI to Rework Existing Campaigns

Haircare marketing isn’t just about showing off a product, it’s about reflecting how people see themselves and their identity. Whether it’s creating visuals that celebrate diverse hair types or fine-tuning a campaign for a specific audience, the work is often intricate and time-intensive.

Wordmarks: How to Add Text to Product Images

Gen AI can now do more than generate impressive visuals - it can also create precise text and wordmarks. Everything from logos to detailed branding elements can be created with exceptional clarity and accuracy.

Up Close and Personal: Rendering the Human Form using AI

One of the most remarkable aspects of AI is its ability to render the human form, but creating faces and body parts that feel authentic demands patience and precision.

Content References: Bringing Your Vision to Life

As creatives, we spend a lot of time trying to describe our vision to other people. When words don’t do us justice, we turn to moodboards or artistic references. It’s now possible to do the same when prompting AI.

Size Matters: How to use Gen AI for Macro Photography

Macro photography plays a crucial role in bringing products and brands to life - whether it’s capturing the curve of an eyelash, the sparkle of a wedding ring, or a dewy blade of grass.

Plastic or Fantastic: Achieving Emotional Expressions with AI

The ability to convey authentic emotions is a cornerstone of compelling storytelling. Faces tell stories, and expressing nuanced emotions in portraits is crucial to eliciting a genuine connection with your audience.

Cooking Up A Storm: How to use Gen AI for Food Photography

Orchestrating a successful food photoshoot used to be time-consuming, costly and generally pretty daunting. With AI, you can now get a customer’s mouth watering without even turning the oven on.

AI Scent to Impress: Product Shots for High-End Fragrances

Visuals for high-end products demand meticulous attention to detail and sophistication - and inevitably, with that kind of quality, your production costs are going to be pretty high. Among the most costly and difficult shoots, sits the fragrance category.

Familiar Faces: Creating "Normal" People using Gen AI

For years now, the advertising world has steered away from conventional and idealised standards of beauty. The intention, instead, has been about crafting campaigns that resonate with the diverse realities of everyday life. Authenticity is the new north star.