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A stylish man wearing a red suit and straw boater hat rides a vintage

A sleek, black electric razor suspended above a glowing pool of lava,

A transparent soda can filled with sparkling water containing floating

A woman in athletic grey leggings and a matching sports bra is jumping

A tube of hair mask product standing upright on a beige lounge chair

A vibrant overhead view of a freshly cooked shakshuka served in a blue

Two young women sitting on separate twin beds in a cozy, sunlit dorm

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Join 35,000+ teams making 2,000,000+ ads with AI

Lyka Marked Its Territory in the Dog Food Market with AI
Case Study

Lyka Marked Its Territory in the Dog Food Market with AI

Lyka is Australia’s healthiest dog food subscription. They put nutrition first, with customised meals to address canine allergies and stomach issues. Their food is even tested on humans - in their words: dog food should be real food.

Get content

Chat with Pencil to generate ads

Join forces with Pencil to unlock new insights and bring them to life. Pencil’s AI is laser-focused on what makes your brand and product special, helping you get the most out of your campaigns.

  • Get ideas from your new creative sparring partner
  • Professional images & video without the location shoot
  • Make finished ads for every channel
Pencil UI component set to ad generation
Scale content

Scale your ads with automation tools

Use Pencil’s AI like a spreadsheet formula - generate multiple variations of ads, from translation to personalization.

  • Generate multiple assets from templates
  • Adapt, personalize, localize or translate content
  • Thousands of ad variations in an instant
Pencil UI component demonstrating multiple ad variations, personalization, localization
Edit

Simple, powerful editing  in the browser

Edit text, image, video and even HTML in dedicated editors with help from AI.

  • Edit with speed and ease
  • Get full creative control
  • Instantly access your assets and brand library
Pencil UI component demonstrating easy and rapid editing with full creative control and instant access to assets and creative library
Collaborate & Launch

Take ads from concept to launch in one place

Collaborate within teams and across functions to create, approve and launch top-performing ads.

  • Approve & launch ads in one place
  • Leave feedback on ads in-progress
  • Launch campaigns into any platform
Pencil UI component demonstrating how teams can collaborate. Leave feedback and launch campaigns into any platform
Understand Impact

Crack the code to growing your business

Use AI to find insights and make predictions that result in ads that just work, every time.

  • Understand what drives ad performance
  • Predict which creatives will perform well
  • Quickly pivot when your ads aren’t up to scratch
Pencil UI demonstrating how to use AI to find insights and make predictions that result in ads

"Pencil is a great tool with lots if potential for many brands. It also unlocked huge efficiencies and time saving in asset generation which is a really notable benefit."

Susie O’Donoghue
Global Head of CRM, Data & AI
-
William Grant & Sons

"The flow of the pilot was well organised....we got a good sense of what the platform is capable of and the process of content and concept generation. I felt also like we were dealing with experts in the utilisation of the tool...We will miss our weekly calls!"

Barilla

"The advances in text-to-video through Google’s Veo models, accessed via Pencil Pro, allow us to offer a new level of engagement for our customers."

Minako Kent
Managing Director of Global Marketing
-
Japan Airlines