Market your business better, faster & cheaper

The GenAI platform built for brands and the humans behind them

A stylish man wearing a red suit and straw boater hat rides a vintage

A sleek, black electric razor suspended above a glowing pool of lava,

A transparent soda can filled with sparkling water containing floating

A woman in athletic grey leggings and a matching sports bra is jumping

A tube of hair mask product standing upright on a beige lounge chair

A vibrant overhead view of a freshly cooked shakshuka served in a blue

Two young women sitting on separate twin beds in a cozy, sunlit dorm

Join 35,000+ teams making 2,000,000+ ads with AI

Case Study

Lancel used AI as an Art Form

Lancel has been creating iconic leather goods since 1876. Almost 150 years later, they’re still at the forefront of what they do. This week, Lancel launched a new campaign to advertise their new Neo Partance travel line. The campaign is one of the first to fully embrace Generative AI as a medium.

Case Study

Amplifon Saved 80,000 Euros with AI

Amplifon helps customers find the perfect hearing care solution for their needs. A hearing aid matching their specific hearing profiles can be a gamechanger. Good hearing has a huge impact on people’s quality of life - from preserving cognitive function to promoting a healthy social life.

Case Study

New Skills Academy increased CTR 205%

New Skills Academy is a leading online e-learning platform offering continuous personal development courses. With a mission to facilitate career progression and skill acquisition for over 800,000 students, they stand as one of the largest accredited e-learning environments in the UK.

Case Study

Bravo Sierra Doubled ROAS with AI

Bravo Sierra is the only personal care company built with, and for the US military service. All Bravo Sierra products are field tested by active duty military personnel to ensure they provide the most dependable solution for all environments.

Get content

Chat with Pencil to generate ads

Join forces with Pencil to unlock new insights and bring them to life. Pencil’s AI is laser-focused on what makes your brand and product special, helping you get the most out of your campaigns.

Get ideas from your new creative sparring partner
Professional images & video without the location shoot
Make finished ads for every channel

Scale content

Scale your ads with automation tools

Use Pencil’s AI like a spreadsheet formula - generate multiple variations of ads, from translation to personalization.

Generate multiple assets from templates
Adapt, personalize, localize or translate content
Thousands of ad variations in an instant

Edit

Simple, powerful editing in the browser

Edit text, image, video and even HTML in dedicated editors with help from AI.

Edit with speed and ease
Get full creative control
Instantly access your assets and brand library

Collaborate & Launch

Take ads from concept to launch in one place

Collaborate within teams and across functions to create, approve and launch top-performing ads.

Approve & launch ads in one place
Leave feedback on ads in-progress
Launch campaigns into any platform

Understand Impact

Crack the code to growing your business

Use AI to find insights and make predictions that result in ads that just work, every time.

Understand what drives ad performance
Predict which creatives will perform well
Quickly pivot when your ads aren’t up to scratch

"The speed and quality of the ads produced by Pencil were truly impressive. Their team was incredibly responsive, and the output was far beyond what we expected in such short timelines."

Male Grooming Company

"Pencil was able to generate images that feel truly us - going well beyond what stock images could ever achieve."

Leading Weight Loss Brand

"Pencil is a great tool with lots if potential for many brands. It also unlocked huge efficiencies and time saving in asset generation which is a really notable benefit."

Susie O’Donoghue

Global Head of CRM, Data & AI

William Grant & Sons

"The flow of the pilot was well organised....we got a good sense of what the platform is capable of and the process of content and concept generation. I felt also like we were dealing with experts in the utilisation of the tool...We will miss our weekly calls!"

Barilla

"What would usally take us 1.5 weeks took Pencil under 3 days..."

DTC Clothing Brand

"The Pencil team is really helpful, good listeners and always ready to help us."

Leroy Merlin

"Pencil feels like a creative partner rather than using a tool."

Leading Crypto Trading Platform

"The Pencil team exceeded our expectations. We were impressed not only by their professionalism but also by how quickly they delivered high-quality ads. It’s made a huge difference to our campaign timelines."

Food Delivery Innovator

"The advances in text-to-video through Google’s Veo models, accessed via Pencil Pro, allow us to offer a new level of engagement for our customers."

Minako Kent

Managing Director of Global Marketing

Japan Airlines

“Pencil has been a game changer for us…it’s helped us generate some of our best ever Facebook creative. The team kicks ass too - check ‘em out!”

James Harding

Head of Growth

Lyka Pet Food

“As a startup with limited access to creative agencies or teams, Pencil has unlocked the ability for us to keep pushing out new assets. The team is also incredibly supportive!”

Adrian Winther

Performance Marketing Manager

Amber Electric

“For the first time, we have more ad ideas than we can even test! It’s been great to finally unlock creative scale”

Nick Pendle

Co-founder

Lover App

“Pencil allowed us to create robust ads and easily iterate on those that worked… an impressive product!”

Adam Low

Co-founder

Buckleband