'
Grid pattern of small evenly spaced light gray dots.

Marketing has an AI .operating system now

The only platform that aggregates every AI model, enforces enterprise governance, and turns production savings into media growth.

Book a Demo
Blurry and grainy image of a person wearing a light-colored jacket over a darker shirt against a dark background.

Proven across global brands

L'Oréal brand logo in black text with stylized lettering and an acute accent over the E.

33% cut-down in costs producing 46K AI assets

Unilever wordmark logo in black script lettering.

Doubled production speed in 24 markets

DIAGEO company logo in bold black uppercase letters.

26% less spent on content built for hiring at scale

The word SALOMON in bold, uppercase black letters with a stylized font.

33% leaner production costs in 1 year

Every Model.
One Platform. Zero Lock-In

AI moves fast, and walled gardens lock you into one vendor. Pencil brings the best models from OpenAI, Google, Adobe, Runway, and Stability AI into one orchestration layer, so you can always use the right model and benefit from new ones as they launch.

Book a Demo
Simple illustration of a ripe yellow banana with a black outline on a white background.
Simple illustration of a ripe yellow banana with a black outline on a white background.
Simple illustration of a ripe yellow banana with a black outline on a white background.
Simple illustration of a ripe yellow banana with a black outline on a white background.
Black and white overhead photo of a modern kitchen workspace with a cutting board, knife, limes, cucumber, and a food processor on a white marble countertop with a backsplash and white cabinetry.

Built for enterprise procurement trusted by global legal teams

Every control your IT, legal and procurement team requires, included by default.

SOC 2 Type II

Independently audited security controls

No-Train Policy

Your data never trains our models

Full IP Ownership

Full ownership of everything you create

Data compliance

Compliant across EU, US, and APAC

Role-based access

Granular permissions for every role

Brand Safety

Enforce brand standards across teams

Latest case studies

View all
Bottle of AXE Apollo hydrating body wash surrounded by water splash, sage leaves, and wood pieces.

How Unilever Reimagined Content Production

Read case
Woman in a cream-colored jacket, matching shorts, white socks, and white sneakers walking on a sidewalk past a dark green windowed facade with warm indoor lighting.

Salomon Created 1,000+ Creatives Without a Shoot

Read case

The Engine of Your AI Strategy

Integrate the world’s leading AI models into one secure environment. Orchestrate your global workflows with brand-safe agents that scale your production without adding complexity.

Book a Demo
Diagram of a workflow showing a low-angle shot of three laughing women huddled in a circle, one holding a sunscreen tube labeled SPF 50, under a sunny blue sky, with nodes labeled 'Text input,' 'Asset,' 'generate_images,' and 'generate_videos' connected by arrows and colored labels 'Sam' and 'Kate.'Screenshot of a software interface showing a workflow with text input boxes, image generation modules, and connections. Central is an image of three laughing women in a circle with sunlit blue sky background, one holding a tube of SPF 50 cream toward the camera, wearing summer clothes with wind-blown hair.

The Engine of Your AI Strategy

Integrate the world’s leading AI models into one secure environment. Orchestrate your global workflows with brand-safe agents that scale your production without adding complexity.

Book a Demo
Text input
Low-angle shot looking straight up at three laughing women huddled head-to-head in a circle, faces tilted down toward camera, wind-blown hair, sunlit blue sky and tree leaves in background. One woman holds the cream sunscreen tube toward the lens. Warm summer light, candid joyful energy, shot on 35mm, photorealistic, editorial beauty campaign style.
Asset
Hand holding a beige tube of SPF 50 sunscreen against a clear blue sky.
generate_images
Generated text will appear here
Three laughing women photographed from below against a blue sky
Visual references
Sunscreen tube held against a blue skyImage 22 Jun 2026 at 02_22_48 PM.png
generate_videos
Generated text will appear here
Visual references
Three laughing women photographed from below against a blue skyAttachment 1
Text input
Same three women and same wardrobe as before. Low-angle shot against a clear blue sky, camera looking slightly upward. One woman stands in front, applying sunscreen to her face with her fingers, laughing naturally. The other two women are positioned just behind her shoulder, slightly out of focus, laughing and reacting candidly — one covering her mouth/cheek in laughter, the other smiling behind. Same product, same characters, no changes to appearance or wardrobe — only the composition and angle change to match this reference framing. Natural sunlight, candid editorial energy, realistic skin and facial detail, photorealistic, 4K.
Sam
Kate

"Pencil is a great tool with lots of potential for many brands. It also unlocked huge efficiencies and time saving in asset generation which is a really notable benefit."

Susie O’Donoghue
Global Head of CRM, Data & AI
-
William Grant & Sons

"The flow of the pilot was well organised....we got a good sense of what the platform is capable of and the process of content and concept generation. I felt also like we were dealing with experts in the utilisation of the tool...We will miss our weekly calls!"

Barilla

"The advances in text-to-video through Google’s Veo models, accessed via Pencil Pro, allow us to offer a new level of engagement for our customers."

Minako Kent
Managing Director of Global Marketing
-
Japan Airlines

Latest content

Your Share of Model Sets Your Growth

Your Share of Model Sets Your Growth

Read more
Pencil and GWI Launch Insights Agent

Pencil and GWI Launch Insights Agent

Read more
Oliver Wins Samsung LATAM with Pencil

Oliver Wins Samsung LATAM with Pencil

Read more
From Idea to Ad in One Editor

From Idea to Ad in One Editor

Read more
Previous
Next
Your Share of Model Sets Your Growth

Your Share of Model Sets Your Growth

Read more
Pencil and GWI Launch Insights Agent

Pencil and GWI Launch Insights Agent

Read more
Oliver Wins Samsung LATAM with Pencil

Oliver Wins Samsung LATAM with Pencil

Read more
From Idea to Ad in One Editor

From Idea to Ad in One Editor

Read more