Editor Unification: From Idea to Ad in One Place

We’re excited to announce a new Beta release: image generation and AI post-gen tools are now live inside the Social Ads Editor.

With creation and editing in one place, no exporting, no switching tabs - this marks the beginning of Pencil’s unified creative workspace.

What’s live?

Image generation inside the Editor
Prompt, iterate, and place visuals without leaving the Social Ads Editor. Keep the creative loop fast and in context.

Built-in post-gen tools for quick fixes
Phase 1 launches with Fill, Expand, and Enhance. These are the everyday touch ups you reach for most, now exactly where you compose the ad.

Fewer steps, more flow
Unifying creation and editing reduces friction and shortens the path from idea to on-brand asset. Teams stay in the editor, and decisions happen faster.

Availability
Beta is available now. Enable it for your workspace and start building ads with the new flow.

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Why it matters

Speed you can feel
Generating and refining in one place removes context switching and keeps momentum up from first draft to final cut.

Consistency by design
A single editor means fewer handoffs and more consistent creative decisions across versions and sizes.

A foundation for everything next
This is Phase 1. The same unified experience will expand to video generation and video post-gen tools, then extend across Email and Display editors. One workspace, all formats.

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How to use it

Open the Social Ads Editor. Write a prompt to generate an image, then use Fill, Expand, or Enhance to make quick adjustments. Place the visual, tweak the copy, and preview the ad without leaving the editor. That is the point.

‍Pro tip: Treat post-gen tools as part of concepting, not just cleanup. Small, fast edits in editor keep you close to the message and cut down on re-runs.

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What’s coming next

• Video generation and video post-gen tools in the same unified editor experience
• Rollout of the unified flow across Email and Display editors

Start generating inside the editor today and see how quickly you move from idea to asset.

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