Pencil Launches on Google Cloud Marketplace

LONDON, 5th August 2025: Pencil, the world’s number one Gen AI marketing platform, and part of The Brandtech Group, today announces its launch on Google Cloud Marketplace. 

The partnership brings Pencil’s full creative AI platform – already used by four of the world’s top 10 largest advertisers – to Google Cloud customers worldwide. 

This means enterprise teams can now integrate Pencil directly into their procurement and cloud environments, unlocking speed, scale, and savings from day one. 

Pencil's predictive, generative capabilities have already driven an average 48% drop in CPA, a 79% increase in ROAS, and a 2x reduction in creative production time and cost, transforming how global brands make ads.

A Breakthrough for AI-Native Creative at Enterprise Scale

As more Fortune 500 companies race to integrate AI into marketing operations, the availability of Pencil on Google Cloud Marketplace gives procurement, legal, and marketing teams a frictionless way to access enterprise-grade creative AI.

“Bringing Pencil to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the company’s full creative AI platform on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Pencil can now securely scale and support enterprise advertisers using predictive, generative AI capabilities to drive ad innovation.”

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Creative That’s Fast, Predictive, and  On-Brand

Pencil’s platform allows teams to generate text, image, and video ads across channels like YouTube, Google, Meta, TikTok, and LinkedIn—with all creative grounded in brand governance, customizable assets, and predictive performance scoring.

The launch follows the release of Pencil Pro’s newest enterprise pricing tiers and support for formats supported by  Veo 3, Gemini 1.5 Flash model, and Imagen 4 models.

Will Hanschell, CEO and Co-Founder of Pencil, said: “Making Pencil available on Google Cloud Marketplace is about more than just procurement—it’s about putting Gen AI creative where it needs to be: inside real workflows, powering real results. With this integration, we’re making it easier than ever for enterprise brands to scale creative testing and performance using the best models in the world.”

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Predictive Creative Accessible to Global Teams

Through Google Cloud Marketplace, Pencil can now support full self-serve procurement with usage-based pricing designed for global teams. Pencil Pro is now live on Google Cloud Marketplace and available to all Google Cloud users.

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About Pencil
Pencil uses AI to make ads. Its mission is to make AI the default in advertising—without replacing creative people. Why the default? Because AI ads are 10x faster and cheaper to make, and 2x better performing than making them without AI.

The platform was created in 2018 and has generated more than two million ads and $2.65 billion in media spend has passed through it, powering its predictive AI capabilities. 

The company is called Pencil because of the belief AI will be a tool for creatives, not a replacement.

Founded in 2018 by a team from Google, Facebook, and Uber, Pencil was acquired by The Brandtech Group in 2023 to pursue a shared vision of bringing Gen AI to the Fortune 500.

For more information, visit www.trypencil.com

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About The Brandtech Group The Brandtech Group is the world’s leading digital-only marketing group and the global #1 generative AI marketing company. It was founded in June 2015 by David Jones, the former Havas CEO, with a mission to help brands do their marketing better, faster and cheaper using technology.

Today, Brandtech is the largest global digital content  partner for many of the world’s biggest brands and businesses. The Group works with eight of the world’s top 10 largest advertisers and 60 of the top 100. Clients include Google, Microsoft, Unilever, LVMH, Morgan Stanley, Bayer, TikTok, Diageo, Reckitt and Renault-Nissan.

Brandtech has been recognized three times as one of the World’s Most Innovative Companies by Fast Company. The Group was also named one of the World’s Most Valuable Private Unicorns by CB Insights, is the sole ANA Official AI & Data Partner 2025, and sole WFA Strategic AI & Technology Partner 2025. 

For more information, visit www.thebrandtechgroup.com.

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