Lounge Lovers turned 300 furniture shoots into 1 workflow
300 production-ready images across 5 furniture categories, made in 6 weeks.
Pencil vs WPP Open (2026)
Both cover the workflow. The difference is how you buy it and what you can check.
Pencil vs Smartly (2026)
Smartly starts at production and media. Pencil starts earlier, at strategy.
Pencil vs Celtra (2026)
Celtra starts at production. Pencil starts at strategy and runs to results.
Pencil vs Adobe GenStudio
Adobe suits an Adobe stack. Pencil suits teams that mix models and vendors.
Pencil vs Writer (2026)
Writer centres on words. Pencil runs the campaign from strategy to ad accounts.
MiniMax Is Live in Pencil: Built for Volume
Seven MiniMax models land in Pencil: video, image and chat, built for volume.
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How Home Centre Won 35% More First-Time Customers
See how they created localised Saudi ads at scale for White Friday.
Pencil Launches Scribble to Orchestrate AI for Marketers
Scribble turns marketing briefs into finished work while keeping teams in control.
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Claude Fable 5 vs Sonnet 5: Which Should You Use?
Anthropic's newest models, live in Pencil. The right Claude for every copy job.
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Gemini Omni Flash & Nano Banana 2 Lite
Google's newest video and image models are live in Pencil. Generate, edit, scale.
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AI Voiceovers in Pencil, with ElevenLabs
Generate, save, and reuse AI voiceovers in the Editor, Canvas, and Workflows.
What is Pencil?
Pencil brings every leading AI model into one fully governed, open-garden platform
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GPT-5.6 Has Landed: Sol, Terra and Luna
OpenAI's new model family is live in Pencil. Which tier to pick for each job.
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Your Share of Model Sets Your Growth
Measure how AI sees your brand, then generate the assets that change it.
Pencil and GWI Launch Insights Agent
Bring real-time consumer intelligence into every creative decision.
How Experian Scaled PMax Creative at Speed
Scaling creative production without slowing performance.
Oliver Wins Samsung LATAM with Pencil
Oliver builds Samsung's regional marketing operation on Pencil.
Why Gartner® Just Named Pencil a Cool Vendor.
Generate, launch, and predict winning ads before the first dollar is even spent.
Salomon Created 1,000+ Creatives Without a Shoot
Fashion-grade content across six markets in eight weeks.
How L'Oréal Tested AI Product Photography
From product shots to textures, shades, and campaign assets.
Amber Electric Simplifies Energy with AI
AI-powered creative made technical concepts easier to understand.
