Enterprise AI transformations, from.pilot topilot to.production
Used across global brands, markets and agency ecosystems, Pencil brings enterprise-grade AI into the workflows your teams already run.
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Trusted by marketing teams at the world’s leading brands
The Best Models. One Platform. Zero Lock-In.
AI moves fast, and walled gardens lock you into one vendor. Pencil brings the best models from OpenAI, Google, Adobe and Runway into one orchestration layer, so you can always use the right model and benefit from new ones as they launch.
Case studies
Lounge Lovers turned 300 furniture shoots into 1 workflow
300 production-ready images across 5 furniture categories, made in 6 weeks.
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How Home Centre Won 35% More First-Time Customers
See how they created localised Saudi ads at scale for White Friday.
How Experian Scaled PMax Creative at Speed
Scaling creative production without slowing performance.
Your Team, Amplified.
Not Replaced.
Use Pencil’s AI like a spreadsheet formula - generate multiple variations of ads, from translation to personalization.
- Transformation leads, agent architects and domain experts
- Human-in-the-loop by default for control and accountability
- Works alongside your existing teams and agencies
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A proven transformation framework creates order from complexity
Build alignment and excitement for GenAI
Train & incorporate GenAI
into your organization
Refine & evolve processes to keep pace with technology change
Turning marketing work into always-on workflows
Pencil replaces fragmented handoffs with connected workflows that run from ideation through to media performance.
- Briefing, production, approval and publishing in one system
- Agents take action while humans retain oversight
- Performance data feeds back into creation automatically
Built for Enterprise. Designed for Safety.
Enterprise marketing teams need more than powerful AI. They need AI they can trust. Pencil is built from the ground up with the governance, security, and compliance controls that enterprise legal, IT, and procurement teams require.
Articles
Pencil vs WPP Open (2026)
Both cover the workflow. The difference is how you buy it and what you can check.
Pencil vs Smartly (2026)
Smartly starts at production and media. Pencil starts earlier, at strategy.
