Enterprise AI Transformations
Used across global brands, markets and agency ecosystems.
Trusted by marketing teams at the world’s leading brands
The Best Models. One Platform. Zero Lock-In.
AI moves fast, and walled gardens lock you into one vendor. Pencil brings the best models from OpenAI, Google, Adobe, Runway, and Bria into one orchestration layer, so you can always use the right model and benefit from new ones as they launch.
Case studies
How Experian Scaled PMax Creative at Speed
Scaling creative production without slowing performance.
Salomon Created 1,000+ Creatives Without a Shoot
Fashion-grade content across six markets in eight weeks.
Your Team, Amplified.
Not Replaced.
Use Pencil’s AI like a spreadsheet formula - generate multiple variations of ads, from translation to personalization.
- Transformation leads, agent architects and domain experts
- Human-in-the-loop by default for control and accountability
- Works alongside your existing teams and agencies
A proven transformation framework creates order from complexity
Build alignment and excitement for GenAI
Train & incorporate GenAI
into your organization
Refine & evolve processes to keep pace with technology change
Turning marketing work into always-on workflows
Pencil replaces fragmented handoffs with connected workflows that run from ideation through to media performance.
- Briefing, production, approval and publishing in one system
- Agents take action while humans retain oversight
- Performance data feeds back into creation automatically
Built for Enterprise. Designed for Safety.
Enterprise marketing teams need more than powerful AI. They need AI they can trust. Pencil is built from the ground up with the governance, security, and compliance controls that enterprise legal, IT, and procurement teams require.
Articles
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Claude Fable 5 vs Sonnet 5: Which Should You Use?
Anthropic's newest models, live in Pencil. The right Claude for every copy job.
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Gemini Omni Flash & Nano Banana 2 Lite
Google's newest video and image models are live in Pencil. Generate, edit, scale.
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AI Voiceovers in Pencil, with ElevenLabs
Generate, save, and reuse AI voiceovers in the Editor, Canvas, and Workflows.
