Enterprise AI Transformations
Used across global brands, markets and agency ecosystems.
Trusted by marketing teams at the world’s leading brands
The Best Models. One Platform. Zero Lock-In.
AI moves fast, and walled gardens lock you into one vendor. Pencil brings the best models from OpenAI, Google, Adobe, Runway, and Bria into one orchestration layer, so you can always use the right model and benefit from new ones as they launch.
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Diageo reduced creative production expenses by 33% in the first six months and reinvested those savings to achieve a 79% improvement in ROAS.
Your Team, Amplified.
Not Replaced.
Use Pencil’s AI like a spreadsheet formula - generate multiple variations of ads, from translation to personalization.
- Transformation leads, agent architects and domain experts
- Human-in-the-loop by default for control and accountability
- Works alongside your existing teams and agencies
A proven transformation framework creates order from complexity
Build alignment and excitement for GenAI
Train & incorporate GenAI
into your organization
Refine & evolve processes to keep pace with technology change
Turning marketing work into always-on workflows
Pencil replaces fragmented handoffs with connected workflows that run from ideation through to media performance.
- Briefing, production, approval and publishing in one system
- Agents take action while humans retain oversight
- Performance data feeds back into creation automatically
Built for Enterprise. Designed for Safety.
Enterprise marketing teams need more than powerful AI. They need AI they can trust. Pencil is built from the ground up with the governance, security, and compliance controls that enterprise legal, IT, and procurement teams require.
Case Studies
Experian unlocks PMax growth with always-on AI creative
Scaling creative production without slowing performance.
How Indeed Doubled CTR and Saved $75K by Scaling AI Creative Across Global Marketing
How Indeed built a scalable AI operating model.
Salomon went from zero to 1,000+ creatives. No shoot. No studio. Six markets.
Fashion-grade content across six markets in eight weeks.
Meet the Moodlings
An AI-generated brand featured in Google's Veo 3 launch.
