Enterprise AI Transformations
Used across global brands, markets and agency ecosystems.
Trusted by marketing teams at the world’s leading brands
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Diageo reduced creative production expenses by 33% in the first six months and reinvested those savings to achieve a 79% improvement in ROAS.
Case Study - Diageo
Human–agent teams
Your Team, Amplified.
Not Replaced.
Use Pencil’s AI like a spreadsheet formula - generate multiple variations of ads, from translation to personalization.
- Transformation leads, agent architects and domain experts
- Human-in-the-loop by default for control and accountability
- Works alongside your existing teams and agencies
A proven transformation framework creates order from complexity
Phase 1
Build alignment and excitement for GenAI
Phase 2
Train & incorporate GenAI
into your organization
Phase 3
Refine & evolve processes to keep pace with technology change
Scale content
Turning marketing work into always-on workflows
Pencil replaces fragmented handoffs with connected workflows that run from ideation through to media performance.
- Briefing, production, approval and publishing in one system
- Agents take action while humans retain oversight
- Performance data feeds back into creation automatically
Enterprise security
Built for Enterprise. Designed for Safety.
Enterprise marketing teams need more than powerful AI. They need AI they can trust. Pencil is built from the ground up with the governance, security, and compliance controls that enterprise legal, IT, and procurement teams require.
