Let’s take the AI journey together.

Lounge Lovers turned 300 furniture shoots into 1 workflow

300 production-ready images across 5 furniture categories, made in 6 weeks.

Pencil vs WPP Open (2026)

Both cover the workflow. The difference is how you buy it and what you can check.

Pencil vs Smartly (2026)

Smartly starts at production and media. Pencil starts earlier, at strategy.

Pencil vs Celtra (2026)

Celtra starts at production. Pencil starts at strategy and runs to results.

Pencil vs Adobe GenStudio

Adobe suits an Adobe stack. Pencil suits teams that mix models and vendors.

Pencil vs Writer (2026)

Writer centres on words. Pencil runs the campaign from strategy to ad accounts.

MiniMax Is Live in Pencil: Built for Volume

Seven MiniMax models land in Pencil: video, image and chat, built for volume.

How Home Centre Won 35% More First-Time Customers

See how they created localised Saudi ads at scale for White Friday.

Pencil Launches Scribble to Orchestrate AI for Marketers

Scribble turns marketing briefs into finished work while keeping teams in control.

Claude Fable 5 vs Sonnet 5: Which Should You Use?

Anthropic's newest models, live in Pencil. The right Claude for every copy job.

Gemini Omni Flash & Nano Banana 2 Lite

Google's newest video and image models are live in Pencil. Generate, edit, scale.

AI Voiceovers in Pencil, with ElevenLabs

Generate, save, and reuse AI voiceovers in the Editor, Canvas, and Workflows.

What is Pencil?

Pencil brings every leading AI model into one fully governed, open-garden platform

GPT-5.6 Has Landed: Sol, Terra and Luna

OpenAI's new model family is live in Pencil. Which tier to pick for each job.

Your Share of Model Sets Your Growth

Measure how AI sees your brand, then generate the assets that change it.

Pencil and GWI Launch Insights Agent

Bring real-time consumer intelligence into every creative decision.

How Experian Scaled PMax Creative at Speed

Scaling creative production without slowing performance.

Oliver Wins Samsung LATAM with Pencil

Oliver builds Samsung's regional marketing operation on Pencil.

From Idea to Ad in One Editor

Generate, edit, and finish ads without leaving the editor.

Google's Latest Image Model in Pencil

Bring Nano Banana image generation into your creative workflow.

Why Gartner® Just Named Pencil a Cool Vendor.

Generate, launch, and predict winning ads before the first dollar is even spent.

Veo 3 Just Got 50% Cheaper Inside Pencil

Adobe Firefly Live In Pencil

Introducing Nano-banana (Gemini 2.5-flash Image)