Blog
How a Footwear Brand Used GenAI to Create a Seasonal Campaign
The holiday season is make-or-break for many brands, but creating campaigns that resonate with diverse audiences and feel fresh year after year is no easy task.
How Drinks Brands Are Using GenAI to Level Up Their Marketing
Alcohol brands are now using Pencil to break into new territories and reach fresh audiences.
How Two Food Brands Used GenAI to Precisely Target Customer Needs, Using Pencil’s Insights Tool
In an era where consumers face an overwhelming array of food choices, it’s essential for brands to resonate personally with potential buyers. Precision is everything in food marketing: brands must speak directly to the preferences, habits and lifestyles of their target audiences.
How Car Brands Are Using AI To Steer Their Campaigns
From crafting immersive imagery to scaling video campaigns, car brands are finding ways to use AI to push the bounds of creativity. It’s one thing to use AI to create realistic imagery, but it’s far more exciting to use it to create things that you couldn’t have made without it.
How Two Haircare Brands Used GenAI to Rework Existing Campaigns
Haircare marketing isn’t just about showing off a product, it’s about reflecting how people see themselves and their identity. Whether it’s creating visuals that celebrate diverse hair types or fine-tuning a campaign for a specific audience, the work is often intricate and time-intensive.
Wordmarks: How to Add Text to Product Images
Gen AI can now do more than generate impressive visuals - it can also create precise text and wordmarks. Everything from logos to detailed branding elements can be created with exceptional clarity and accuracy.
Up Close and Personal: Rendering the Human Form using AI
One of the most remarkable aspects of AI is its ability to render the human form, but creating faces and body parts that feel authentic demands patience and precision.
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Content References: Bringing Your Vision to Life
As creatives, we spend a lot of time trying to describe our vision to other people. When words don’t do us justice, we turn to moodboards or artistic references. It’s now possible to do the same when prompting AI.
Size Matters: How to use Gen AI for Macro Photography
Macro photography plays a crucial role in bringing products and brands to life - whether it’s capturing the curve of an eyelash, the sparkle of a wedding ring, or a dewy blade of grass.
Plastic or Fantastic: Achieving Emotional Expressions with AI
The ability to convey authentic emotions is a cornerstone of compelling storytelling. Faces tell stories, and expressing nuanced emotions in portraits is crucial to eliciting a genuine connection with your audience.
From Studio Stress to AI Success: High-End Sportswear Editorial
Orchestrating a shoot used to take weeks of pre-production - back and forths on casting, scouting for the perfect location, assembling a talented crew - and that’s before the shoot even starts.
Cooking Up A Storm: How to use Gen AI for Food Photography
Orchestrating a successful food photoshoot used to be time-consuming, costly and generally pretty daunting. With AI, you can now get a customer’s mouth watering without even turning the oven on.
