Is Meta’s Andromeda Update Killing Your Ads? Here’s How to Fix It

After Effects Integration: Bringing Motion Design Into Pencil

Bring your After Effects projects into Pencil and scale motion design with AI. Preview animations, test free renders, and export final-quality videos in seconds — all within one connected creative workspace.

Veo 3.1: The Next-Generation Has Arrived

Veo 3.1 is now available in Pencil — introducing Google’s latest video generation model with sharper motion, stronger prompt adherence, and new tools for creative control. Explore how Reference Images and End Frame continuity work together to help creators maintain consistency, build seamless sequences, and direct cinematic-quality AI video from a single workspace.

Sora 2: Now Available in Pencil

Use OpenAI's latest, greatest video model directly in your Pencil workflow

How We Made The Pencil Media Performance Score Better Than Ever

Use AI to gain insight on your creatives to guide smarter campaign decisions

We Put Veo 3’s 50% Price Drop to the Test: Here’s the Creative We Made

Pencil are thrilled to announce that Veo 3 now consumes 50% fewer credits within Pencil.

Announcing Advanced Exports: Faster, Easier, More Flexible

Advanced Exports makes it faster and easier to get your work out of Pencil. Export from anywhere, send files straight to integrations, and control print settings with just a few clicks.

How to Edit Images, The Simple Way

Learn how to edit images with Pencil’s Agents and Nano Banana. A simple step-by-step method for consistent, high-quality AI edits at scale.

How a Footwear Brand Used GenAI to Create a Seasonal Campaign

The holiday season is make-or-break for many brands, but creating campaigns that resonate with diverse audiences and feel fresh year after year is no easy task.

How Drinks Brands Are Using GenAI to Level Up Their Marketing

Alcohol brands are now using Pencil to break into new territories and reach fresh audiences.

How Two Food Brands Used GenAI to Precisely Target Customer Needs, Using Pencil’s Insights Tool

In an era where consumers face an overwhelming array of food choices, it’s essential for brands to resonate personally with potential buyers. Precision is everything in food marketing: brands must speak directly to the preferences, habits and lifestyles of their target audiences.

How Car Brands Are Using AI To Steer Their Campaigns

From crafting immersive imagery to scaling video campaigns, car brands are finding ways to use AI to push the bounds of creativity. It’s one thing to use AI to create realistic imagery, but it’s far more exciting to use it to create things that you couldn’t have made without it.