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Article
AI Scent to Impress: Product Shots for High-End Fragrances
Visuals for high-end products demand meticulous attention to detail and sophistication - and inevitably, with that kind of quality, your production costs are going to be pretty high. Among the most costly and difficult shoots, sits the fragrance category.
Article
Familiar Faces: Creating "Normal" People using Gen AI
For years now, the advertising world has steered away from conventional and idealised standards of beauty. The intention, instead, has been about crafting campaigns that resonate with the diverse realities of everyday life. Authenticity is the new north star.
