Blog
Veo 3.1: The Next-Generation Has Arrived
Veo 3.1 is now available in Pencil — introducing Google’s latest video generation model with sharper motion, stronger prompt adherence, and new tools for creative control. Explore how Reference Images and End Frame continuity work together to help creators maintain consistency, build seamless sequences, and direct cinematic-quality AI video from a single workspace.
Sora 2: Now Available in Pencil
Use OpenAI's latest, greatest video model directly in your Pencil workflow
We Put Veo 3’s 50% Price Drop to the Test: Here’s the Creative We Made
Pencil are thrilled to announce that Veo 3 now consumes 50% fewer credits within Pencil.
Announcing Advanced Exports: Faster, Easier, More Flexible
Advanced Exports makes it faster and easier to get your work out of Pencil. Export from anywhere, send files straight to integrations, and control print settings with just a few clicks.
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How to Edit Images, The Simple Way
Learn how to edit images with Pencil’s Agents and Nano Banana. A simple step-by-step method for consistent, high-quality AI edits at scale.
How a Footwear Brand Used GenAI to Create a Seasonal Campaign
The holiday season is make-or-break for many brands, but creating campaigns that resonate with diverse audiences and feel fresh year after year is no easy task.
How Drinks Brands Are Using GenAI to Level Up Their Marketing
Alcohol brands are now using Pencil to break into new territories and reach fresh audiences.
How Two Food Brands Used GenAI to Precisely Target Customer Needs, Using Pencil’s Insights Tool
In an era where consumers face an overwhelming array of food choices, it’s essential for brands to resonate personally with potential buyers. Precision is everything in food marketing: brands must speak directly to the preferences, habits and lifestyles of their target audiences.
How Car Brands Are Using AI To Steer Their Campaigns
From crafting immersive imagery to scaling video campaigns, car brands are finding ways to use AI to push the bounds of creativity. It’s one thing to use AI to create realistic imagery, but it’s far more exciting to use it to create things that you couldn’t have made without it.
How Two Haircare Brands Used GenAI to Rework Existing Campaigns
Haircare marketing isn’t just about showing off a product, it’s about reflecting how people see themselves and their identity. Whether it’s creating visuals that celebrate diverse hair types or fine-tuning a campaign for a specific audience, the work is often intricate and time-intensive.
Wordmarks: How to Add Text to Product Images
Gen AI can now do more than generate impressive visuals - it can also create precise text and wordmarks. Everything from logos to detailed branding elements can be created with exceptional clarity and accuracy.
Up Close and Personal: Rendering the Human Form using AI
One of the most remarkable aspects of AI is its ability to render the human form, but creating faces and body parts that feel authentic demands patience and precision.
