Turning Intent Into Action Inside Pencil

Every team has experienced it.

A request comes in with good intent but incomplete structure. “Make this more performance-focused.” “Adapt for France.” “Turn this into a social cut-down.” The direction makes sense, but the details that shape quality are scattered across Slack threads, brand docs, or someone’s memory. When prompting is unstructured, output becomes unpredictable.

Mini Forms are designed to fix that at the source.

They introduce structured inputs directly inside Pencil, guiding users through the critical information an Agent actually needs before generation begins. Instead of relying on a free-text box and hoping nothing important is missed, Mini Forms capture objective, audience, format, tone, constraints, and required elements in a clear, repeatable way.

The result is not just better outputs, it’s consistency.

What Mini Forms Are

Mini Forms are structured input layers embedded inside Agents and workflows. Rather than starting with an open prompt, users complete predefined fields that shape how the underlying prompt is constructed.

Each field maps to controlled prompt logic behind the scenes. That means brand rules, legal requirements, tone guardrails, or market-specific instructions can be systematically applied, rather than manually remembered each time. The flexibility remains, the chaos does not.

Mini Forms can support:

• Objective-driven creative generation
• Market or localisation requirements
• Mandatory compliance or claims language
• Channel-specific formatting constraints
• Structured campaign inputs that feed downstream steps

Instead of rewriting instructions across every conversation, teams can set what a “good input” looks like once, then reuse it.

Why It Matters

Freeform prompting works for individuals, but it breaks down at scale.

In larger teams, the issue is not creativity, it is variation. Different marketers include different details. Compliance language is inconsistently applied. Brand tone drifts subtly. Revision cycles multiply.

Mini Forms standardise the starting point.

They move quality control from the end of the process to the beginning. By structuring intent upfront, they reduce back-and-forth, protect brand integrity, and make outputs more predictable across users and markets.

This becomes especially powerful when combined with Agents and Workflows. One structured brief can now feed multiple steps automatically: generate concepts, adapt formats, localise markets, apply claims, prepare final exports. The original intent travels through the system without distortion.

That is the shift from AI as a tool to AI as an operational layer.

How It Fits Into Pencil

Mini Forms do not replace prompting. They refine it.

They work inside Agents to make generation more reliable, and inside Workflows to ensure structured data passes cleanly from one step to the next.

For enterprise teams, this is where scale becomes realistic. Instead of relying on individual prompting skills, you embed the best practice directly into the system. The form becomes the standard, the output becomes consistent, and the process becomes repeatable.

Mini Forms are the next step in making AI production dependable, not just impressive.

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Keep an eye on our socials and community for more information on new features as they roll out!

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