The AI operating system your
team will actually use.
Pencil's agents run real marketing workflows, giving your organisation total control, and your team the speed and creative power to match.
The end-to-end Pencil workflow: from brief to live campaign
workflows—securely, on-brand and at scale.
Generate
Understand
Edit
in-browser
Launch
Google & more
Briefing
Scale
Approve
& sign-off
Understand
& what works
Built for the buyer.
Loved by the user.
The organisation
Brand governance
Security & IP ownership
Measurable ROI
Enterprise integration
The team
Speed
Creative power
Zero learning curve
Workflow fit
Your brief becomes finished ads in minutes.
Chat with Pencil to turn a campaign brief into professional images, video, and copy, across every channel. The AI knows your brand, your product, and what makes your audience respond.
- Briefing to first draft in under 3 minutes
- Professional-grade images and video without a location shoot
- Finished, export-ready content for every channel format
- Brand guidelines enforced automatically
One brief. Multiple markets. Instant.
Use Pencil like a spreadsheet formula. Pull in assets, define rules, and generate thousands of on-brand variations: translated, localised, personalised. Everything in one operation.
- Generate thousands of variants from a single template
- Localise and translate across languages and markets simultaneously
- Dynamic personalisation by audience segment, region, or product
Full creative control.
Zero downloads.
Edit text, images, video and HTML in Pencil's dedicated browser editor, with AI assistance at every step. Your full brand library is one click away.
- Edit text, image, video and HTML, all in one place
- AI suggestions as you edit, not after you're done
- Instant access to your full asset and brand library
- Export to any format: GIF, MP4, HTML5, static, one click
Fast review.
Governed launch.
Fast creative review, without slowing anyone down. Pencil brings your legal, brand, and performance teams into one governed workflow, so the right ads reach the right platforms, approved and on-brand.
- Multi-stakeholder review with in-context feedback and versioning
- Brand and legal sign-off built into the workflow, not bolted on
- Direct publish to Meta, Google, TikTok, Pinterest and more
- Full audit trail for every approval decision, enterprise compliance ready
.png)
.png)
Know what performs before you spend.
Pencil analyses every creative against billions of performance data points, predicting winners, diagnosing underperformers, and surfacing the specific changes that lift results.
- Predict creative performance before media spend,
not after - Specific, actionable suggestions:
not "improve CTR" but exactly how - Performance data flows back into generation
Every model. One platform.
Zero lock-in.
Adobe locks you into Firefly. OpenAI locks you into GPT. Pencil orchestrates every leading AI engine in one secure layer, so you're always using the best model for the job, and never held hostage by a vendor's roadmap.
Google Gemini 3.1 Pro + Nano Banana Pro
Multimodal copy generation, rapid strategy drafting, and professional-grade image generation and editing.
Imagen 4 Ultra + Veo 3.1
Photorealistic image generation, rapid style editing, and cinematic video creation with native audio.
OpenAI GPT-5.4 Thinking + Sora 2 Pro
Advanced reasoning, deep concept ideation, and high-fidelity video generation.
.svg)
Adobe Firefly v4 + Adobe Video1 Standard
Brand-safe enterprise asset creation, vector generation, and standard marketing video generation.
Google Chirp 3 HD + Gemini 2.5 TTS Pro
High-fidelity voiceovers and advanced multi-lingual text-to-speech for scalable video campaigns.
Your legal team
will thank you.
Enterprise marketing teams don't just need powerful AI. They need AI their legal, IT, and procurement teams can approve. Pencil is built from the ground up with every control they require.
SOC 2 Type II
No-Train Policy
Full IP Idemnification
Regional data compliance
Role-based access
Brand Safety Guardrails
Why teams choose Pencil
over everything else
Start where you are.
Scale at your pace.
Whether you're running a pilot or ready to transform how
your marketing team operates, there's a clear next step.
