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What’s new in Pencil

AI moves fast and Pencil keeps pace. Pencil’s model-agnostic, open-garden approach means you get the latest innovations in AI creativity right here. Stay looped in about the platform’s latest features, models and capabilities.

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BCG & Pencil Join Forces to Scale GenAI Adoption in Marketin
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BCG & Pencil Join Forces to Scale GenAI Adoption in Marketin

Partnership Accelerates Data-Driven Content Creation and Marketing Transformation

Pencil Launches Scribble to Orchestrate AI for Marketers
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Pencil Launches Scribble to Orchestrate AI for Marketers

Scribble turns marketing briefs into finished work while keeping teams in control.

Your Share of Model Sets Your Growth
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Your Share of Model Sets Your Growth

Measure how AI sees your brand, then generate the assets that change it.

Measuring GenAI's Carbon Impact
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Measuring GenAI's Carbon Impact

New tools help marketers quantify GenAI-related emissions.

Google Veo 2 Comes to Pencil
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Google Veo 2 Comes to Pencil

Create high-quality AI video with Google Veo 2 inside Pencil.

Google's Latest Image Model in Pencil
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Google's Latest Image Model in Pencil

Bring Nano Banana image generation into your creative workflow.

Oliver Wins Samsung LATAM with Pencil
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Oliver Wins Samsung LATAM with Pencil

Oliver builds Samsung's regional marketing operation on Pencil.

Pencil and GWI Launch Insights Agent
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Pencil and GWI Launch Insights Agent

Bring real-time consumer intelligence into every creative decision.

From Idea to Ad in One Editor
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From Idea to Ad in One Editor

Generate, edit, and finish ads without leaving the editor.

Preparing Students for the AI Era
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Preparing Students for the AI Era

Northwestern uses Pencil to bring practical AI skills into learning.

Pencil Launches on Google Cloud
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Pencil Launches on Google Cloud

Enterprise teams can now access Pencil through Google Cloud Marketplace.

Pencil Partners with Adobe
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Pencil Partners with Adobe

Adobe Firefly now integrates directly into the Pencil platform.

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