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What’s new in Pencil

AI moves fast and Pencil keeps pace. Pencil’s model-agnostic, open-garden approach means you get the latest innovations in AI creativity right here. Stay looped in about the platform’s latest features, models and capabilities.

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Your Share of Model Sets Your Growth

Share of Model is now part of Pencil. Measure how AI sees your brand, then generate the assets that change it. One platform, one set of credits.

Trusted by marketing teams at the world’s leading brands

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News

Your Share of Model Sets Your Growth

Measure how AI sees your brand, then generate the assets that change it.

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Pencil and GWI Launch Insights Agent

Bring real-time consumer intelligence into every creative decision.

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Oliver Wins Samsung LATAM with Pencil

Oliver builds Samsung's regional marketing operation on Pencil.

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From Idea to Ad in One Editor

Generate, edit, and finish ads without leaving the editor.

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Google's Latest Image Model in Pencil

Bring Nano Banana image generation into your creative workflow.

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Pencil Launches on Google Cloud

Enterprise teams can now access Pencil through Google Cloud Marketplace.

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Measuring GenAI's Carbon Impact

New tools help marketers quantify GenAI-related emissions.

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Google Veo 2 Comes to Pencil

Create high-quality AI video with Google Veo 2 inside Pencil.

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Pencil Partners with Adobe

Adobe Firefly now integrates directly into the Pencil platform.

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Preparing Students for the AI Era

Northwestern uses Pencil to bring practical AI skills into learning.

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Ethical GenAI for Enterprise Brands

A first-of-its-kind package helping brands adopt GenAI responsibly.

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