Resources & Insights
The latest thinking on GenAI marketing, case studies, product updates, and expert guides from the team at Pencil.
Workflows: Connect Your Steps Into One Reliable Flow
Workflows let you design one clear sequence, wire your agents together, and run the whole thing as a repeatable process.
From the Pencil channel
Articles
From Brief to Delivered, Without the Handoff
Brief Mode transforms messy creative briefs into structured, production-ready workflows inside Pencil.
Infinite Canvas: One Surface for Everything Your Team Creates
Infinite Canvas brings everything your team creates into one visual workspace. Organise assets, collaborate in real time, and keep every project aligned on a single surface.
Print-Ready Creatives, Built Where Your Digital Ones Already Live
Print Mode brings print production into the same workflow as your digital creatives. Design, adapt, and export print-ready assets without leaving Pencil.
What Every Global Marketing Team Gets Wrong About Cultural and Religious Moments
AI can scale output. It can’t create cultural understanding. Here’s where most global campaigns go wrong.
Tune in, level up
The Pencil Perspective Trailer
Welcome to our Podcast! Join us on our journey as we open up the conversation on AI, and what it means for people actually living through the change.
More episodes
Latest News
Pencil and GWI close the gap between audience insight and creative execution
Pencil and GWI launch a new Insights Agent that brings real-time consumer intelligence directly into the creative workflow, closing the gap between audience insight and execution.
Oliver wins Samsung Latin America account, with Pencil at the core of the operation
Oliver Latin America has been appointed to lead marketing planning and creative for Samsung's Mobile Experience division across the region, building the entire operating model around Pencil, the agentic marketing OS used across The Brandtech Group.
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Editor Unification: From Idea to Ad in One Place
Generate images and finish ads in one place. Pencil’s unified editor brings image gen and post-gen tools into the Social Ads Editor for a faster, cleaner flow.
Pencil featured in Google Nano Banana Pro launch - try it NOW
Google's latest image generation model is LIVE inside Pencil
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