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Resources & Insights

The latest thinking on GenAI marketing, case studies, product updates, and expert guides from the team at Pencil.

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Lounge Lovers turned 300 furniture shoots into 1 workflow

Case Study

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Lounge Lovers

Lounge Lovers turned 300 furniture shoots into 1 workflow

300 production-ready images across 5 furniture categories, made in 6 weeks.

Case Study

Blog

Pencil vs WPP Open (2026)

Both cover the workflow. The difference is how you buy it and what you can check.

Blog

Pencil vs Smartly (2026)

Smartly starts at production and media. Pencil starts earlier, at strategy.

Blog

Pencil vs Celtra (2026)

Celtra starts at production. Pencil starts at strategy and runs to results.

Blog

Pencil vs Adobe GenStudio

Adobe suits an Adobe stack. Pencil suits teams that mix models and vendors.

Blog

Pencil vs Writer (2026)

Writer centres on words. Pencil runs the campaign from strategy to ad accounts.

Blog

MiniMax Is Live in Pencil: Built for Volume

Seven MiniMax models land in Pencil: video, image and chat, built for volume.

Blog

How Home Centre Won 35% More First-Time Customers

Case Study

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Home Center

How Home Centre Won 35% More First-Time Customers

See how they created localised Saudi ads at scale for White Friday.

Case Study

YouTube Channel

From the Pencil channel

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Text reading Agent of The Month Beauty Shot Agent April 2026 on black background.

Three Campaign Shots from One Product Photo

Text reading Intro to Pencil in yellow and white, with smaller yellow text Your Virtual Tour to the Platform.

Your Virtual Tour to Pencil

Podcast

Tune in, level up

The Pencil Perspective Trailer

Featuring Will Hanschell, CEO at Pencil ● 1 min 10 sec

Welcome to our Podcast! Join us on our journey as we open up the conversation on AI, and what it means for people actually living through the change.

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Case studies

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Case Study

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Lounge Lovers

Lounge Lovers turned 300 furniture shoots into 1 workflow

300 production-ready images across 5 furniture categories, made in 6 weeks.

Case Study

●

Home Center

How Home Centre Won 35% More First-Time Customers

See how they created localised Saudi ads at scale for White Friday.

Case Study

How Experian Scaled PMax Creative at Speed

Case Study

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Experian

How Experian Scaled PMax Creative at Speed

Scaling creative production without slowing performance.

Case Study

Salomon Created 1,000+ Creatives Without a Shoot

Case Study

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Salomon

Salomon Created 1,000+ Creatives Without a Shoot

Fashion-grade content across six markets in eight weeks.

Case Study

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Resources & Insights

See Scribble take your brief and run it.

Articles