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The latest thinking on GenAI marketing, case studies, product updates, and expert guides from the team at Pencil.

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Introducing Scribble

See Scribble take your brief and run it.

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Articles

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Pencil Launches Scribble to Orchestrate AI for Marketers
News

Pencil Launches Scribble to Orchestrate AI for Marketers

Scribble turns marketing briefs into finished work while keeping teams in control.

News
Claude Fable 5 vs Sonnet 5: Which Should You Use?
Blog

Claude Fable 5 vs Sonnet 5: Which Should You Use?

Anthropic's newest models, live in Pencil. The right Claude for every copy job.

Blog
Gemini Omni Flash & Nano Banana 2 Lite
Blog

Gemini Omni Flash & Nano Banana 2 Lite

Google's newest video and image models are live in Pencil. Generate, edit, scale.

Blog
AI Voiceovers in Pencil, with ElevenLabs
Blog

AI Voiceovers in Pencil, with ElevenLabs

Generate, save, and reuse AI voiceovers in the Editor, Canvas, and Workflows.

Blog
What is Pencil?
Blog

What is Pencil?

Pencil brings every leading AI model into one fully governed, open-garden platform

Blog
GPT-5.6 Has Landed: Sol, Terra and Luna
Blog

GPT-5.6 Has Landed: Sol, Terra and Luna

OpenAI's new model family is live in Pencil. Which tier to pick for each job.

Blog
Your Share of Model Sets Your Growth
News

Your Share of Model Sets Your Growth

Measure how AI sees your brand, then generate the assets that change it.

News
Pencil and GWI Launch Insights Agent
News

Pencil and GWI Launch Insights Agent

Bring real-time consumer intelligence into every creative decision.

News
YouTube Channel

From the Pencil channel

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Three Campaign Shots from One Product Photo
Text reading Intro to Pencil in yellow and white, with smaller yellow text Your Virtual Tour to the Platform.
Your Virtual Tour to Pencil
Podcast

Tune in, level up

The Pencil Perspective Trailer

Featuring Will Hanschell, CEO at Pencil ● 1 min 10 sec

Welcome to our Podcast! Join us on our journey as we open up the conversation on AI, and what it means for people actually living through the change.

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Case studies

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How Experian Scaled PMax Creative at Speed
Case Study
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Experian

How Experian Scaled PMax Creative at Speed

Scaling creative production without slowing performance.

Case Study
Salomon Created 1,000+ Creatives Without a Shoot
Case Study
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Salomon

Salomon Created 1,000+ Creatives Without a Shoot

Fashion-grade content across six markets in eight weeks.

Case Study
Meet the Moodlings
Case Study
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Moodlings

Meet the Moodlings

An AI-generated brand featured in Google's Veo 3 launch.

Case Study
How L'Oréal Tested AI Product Photography
Case Study
●
‍L’Oréal

How L'Oréal Tested AI Product Photography

From product shots to textures, shades, and campaign assets.

Case Study
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