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Resources & Insights

The latest thinking on GenAI marketing, case studies, product updates, and expert guides from the team at Pencil.

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Articles

Your Share of Model Sets Your Growth
News

Your Share of Model Sets Your Growth

Measure how AI sees your brand, then generate the assets that change it.

News
Pencil and GWI Launch Insights Agent
News

Pencil and GWI Launch Insights Agent

Bring real-time consumer intelligence into every creative decision.

News
How Experian Scaled PMax Creative at Speed
Case Study
Experian

How Experian Scaled PMax Creative at Speed

Scaling creative production without slowing performance.

Case Study
Oliver Wins Samsung LATAM with Pencil
News

Oliver Wins Samsung LATAM with Pencil

Oliver builds Samsung's regional marketing operation on Pencil.

News
From Idea to Ad in One Editor
News

From Idea to Ad in One Editor

Generate, edit, and finish ads without leaving the editor.

News
Google's Latest Image Model in Pencil
News

Google's Latest Image Model in Pencil

Bring Nano Banana image generation into your creative workflow.

News
Why Gartner® Just Named Pencil a Cool Vendor.
Downloads

Why Gartner® Just Named Pencil a Cool Vendor.

Generate, launch, and predict winning ads before the first dollar is even spent.

Downloads
Veo 3 Just Got 50% Cheaper Inside Pencil
Features

Veo 3 Just Got 50% Cheaper Inside Pencil

Features
YouTube Channel

From the Pencil channel

Three Campaign Shots from One Product Photo
Your Virtual Tour to Pencil
Podcast

Tune in, level up

The Pencil Perspective Trailer

Featuring Will Hanschell, CEO at Pencil ● 1 min 10 sec

Welcome to our Podcast! Join us on our journey as we open up the conversation on AI, and what it means for people actually living through the change.

More episodes

Case studies

How Experian Scaled PMax Creative at Speed
Case Study
Experian

How Experian Scaled PMax Creative at Speed

Scaling creative production without slowing performance.

Case Study
Meet the Moodlings
Case Study
Moodlings

Meet the Moodlings

An AI-generated brand featured in Google's Veo 3 launch.

Case Study
How Diageo Scaled Seasonal Content with AI
Case Study
Diageo

How Diageo Scaled Seasonal Content with AI

From Christmas to Lunar New Year, tailored content at scale.

Case Study
How L'Oréal Tested AI Product Photography
Case Study
‍L’Oréal

How L'Oréal Tested AI Product Photography

From product shots to textures, shades, and campaign assets.

Case Study
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