In most cases, a generation is every time a customer interacts with an AI model to generate something. Knowing how many generations you've used is important as most subscriptions include a set number of generations.

You can find more detailed information on how we count and charge generations here.

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Yes, all Pro plans include comprehensive enterprise governance protection. This includes data ring-fencing, managed service SLAs, AI governance controls, entity and role-based access controls, custom AI model selections, and custom third-party tooling integrations.

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Yes. Pencil comes with a variety of out the box agents covering many common marketing use cases. In addition to selecting from Pencil’s pre-made agents, you can easily create your own agents, or orchestrate agentic multistep workflows for your own unique use cases.

Yes, after you connect your ad accounts to Pencil you will be able to see your ad results dashboards, and can access creative insights for how to improve your creative ad strategy.

Yes. We take your data and privacy extremely seriously. Data sovereignty and cyber security are paramount in everything we do at Pencil. For more information, please review our AI Trust Centre. You can also peruse our Data Processing Addendum; Terms and Conditions, List of third party subprocessors, as well as our AI ethics policy, all of which are kept updated at the bottom of our website.

Pencil is a creative marketing platform designed for businesses of all sizes, from solo entrepreneurs and growing teams to large enterprises. Our plans offer tailored features and services suitable for each company's unique needs. Pencil specialises in GenAI-driven ad creatives. The platform is designed to streamline the journey from initial brainstorm to large-scale production, helping you increase your Return on Ad Spend (ROAS) while reducing your Cost Per Acquisition (CPA).

You can cancel your subscription at any time, and any charges will stop at the end of your billing period.

If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via chat inside the platform, email support@trypencil.com or contact your Customer Success Manager. If you give us a detailed account of what happened, we’ll work with you to make sure you have the best experience possible.

Please note that we are not able to process refunds for fees incurred after a customer has used their free trial and explicitly upgraded to a paid plan.

Pencil needs the right inputs to generate excellent ads. We strongly recommend uploading a brand kit including logos, fonts, colours along with a short description of your brand and products. Example assets including product images, lifestyle images, product video or UGC video are not strictly necessary, but will help our AI models gain a better understanding of your brand's identity.

To maximise Pencil's effectiveness, it's essential to build a robust brand library featuring product images, videos, and brand identity elements. We recommend having at least 3-5 product images and 3-5 videos to fully leverage Pencil's capabilities. For optimal results, we also suggest connecting your ad accounts to Pencil. Doing this allows you to gain actionable insights into your ad spend, and unlocks predictive scoring for the creatives you generate.

On the Core plan and higher, Pencil immediately begins learning and delivering creative performance predictions. The more creatives you test and the richer the data you provide, the more accurate and insightful these predictions will become. Product and packshot reference photos should be clean and clear, in high resolution, with even lighting and a plain background.Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality!

We accept all major credit cards. For annual subscriptions we can also accept payment via bank transfers.

For Core and Growth plans, you cannot exceed your monthly allocation of generations. If you reach your limit before the next billing cycle, you can either upgrade your plan to increase your quota or wait until your quota resets with the next billing cycle. For Pro plans, your quota covers both the number of generations you create and ads delivered by the Pencil creative team. If you exceed your allotted quota, additional charges will apply per extra generation or ad. These charges will be billed at the end of your billing cycle based on your current plan's specified rates.

Your ad generation quota resets monthly, and any unused generations do not roll over to the next billing period. Unused generations from the current billing cycle will expire and cannot be carried forward.

Users on Core and Growth plans won’t be able to generate new content once the subscription ends.These users still retain access to the workspace(s) albeit without any generation credits to use, until the subscription plan is renewed. Due to strict data ring-fencing on Pro plans, users on these plans will lose access to any workspaces when the subscription ends.

Billing stops at the conclusion of your current billing period. If you wish to reactivate a cancelled Pro subscription, please contact us at support@trypencil.com.

With AI Auto Resize you can automatically resize and re-scale your ads across as many formats as you need - including any formats with custom dimensions you've specified. Layering and transparency are preserved, although some formats will need to be manually tweaked and refined after resizing with Pencil's AI Auto resizer. Each new format you select and resize to in this way will cost 1 generation credit.

Pencil uses your brand assets, branding guidelines, and performance data to automatically generate effective static and video ad ideas, optimised for performance.

Powered by advanced AI models from industry-leading providers like Anthropic, OpenAI, Google, Kling, and others. Pencil streamlines the ad creation process with AI agents and workflows that help you identify audience insights, craft compelling copy, edit videos, and pair visuals with text. Pencil's AI agents can also build persuasive narratives; select optimal templates and layouts for each channel, applying consistent branding, and predicting ad performance. All this happens rapidly, typically in under 2-3 minutes per ad.

For Pro plans, our team tries to review as many new workspaces as we can and will reach out if we think we can help you set up your workspace differently to get the best results.

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For Core and Growth plans you’re able to generate as many ads as you want within your monthly generations quota.

If you're on our Pro plan and working with a human creative at Pencil to deliver your ads, we will deliver 4 ads every 24 hours up to a maximum of 80 ads in a 20 day working month. You can give us as many briefs as you like together with prioritisations for each, and we'll work on them 4 ads at a time.

Please note that any amend requests count towards your ad deliverable quota. Alternatively, you can always make the edits yourself, directly inside the Pencil editor.

Yes. If you need more brand workspaces, you can add a new brand workspace at the rate of your current plan and your subscription period will begin immediately. You can also add multiple workspaces.

The following languages are supported in Pencil’s text generation tool:

English, Arabic, Bengali, Bosnian, Bulgarian, Catalan, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Malay, Malayalam, Marathi, Norwegian, Polish, Portuguese, Punjabi, Romanian, Russian, Serbian, Simplified Chinese, Slovakian, Slovenian, Spanish, Swedish, Tagalog, Tamil, Telugu, Thai, Traditional Chinese, Turkish, Ukrainian and Vietnamese.

We are working hard on official support for a number of other languages.

Pencil creates text, image, and video ad assets.

Each ad creative can be automatically re-scaled across common aspect ratios such as 1:1, 9:16, 4:5, 16:9, and 1.91:1. You can also specify custom formats. This versatility ensures that Pencil's outputs are suitable for almost any digital channel, including Facebook, Instagram, TikTok, YouTube, Amazon, Pinterest, Snapchat, and more.

You can export generated creatives directly into your ad accounts or download them in a variety of digital and print-ready formats.

You can sign up for Pencil and create six ads through a guided experience, completely free. To access the full platform, you’ll need to subscribe to one of our paid plans.