Articles  

Sora 2: Now Available in Pencil

We’ve just added Sora 2, OpenAI’s latest text-to-video model, directly into Pencil. You can now generate short, realistic videos — complete with synchronized audio — all without leaving your creative workflow.

Just type a line or upload a reference image, choose your length, and watch your idea turn into motion. Whether you’re crafting a campaign hook, concept cut, or social edit, Sora 2 makes it fast, visual, and human.

Two Models, One Workflow

You’ll find two new options available today: Sora 2 and Sora 2 Pro.

  • Sora 2 (720p) gives you a quick, good-looking cut for social hooks, concept boards, and internal reviews.
  • Sora 2 Pro (1080p) takes the same simple flow and turns up the quality — smoother motion, sharper visuals, and extra aspect ratios for hero placements.

Both live inside the Video Generation tool and the Video Generation Agent, so you can switch between speed and polish with one click.

From Prompt to Playback

We’ve made video generation feel like every other creative task in Pencil — intuitive, fast, and built for iteration.

Start from text (“a slow pan over a mountain cabin at sunrise”) or use image-to-video to anchor your brand’s look. Then pick your layout and duration:

  • Sora 2 supports 1280×720 (16:9 landscape) and 720×1280 (9:16 portrait)
  • Sora 2 Pro adds 1024×1792 (extra-tall portrait) and 1792×1024 (extra-wide landscape)

Your video arrives as a fully rendered MP4 with synced audio — ready to preview, share, or edit directly in Pencil.

No switching tools. No placeholders. Just a real cut to react to.

Smarter Credits, Predictable Costs

We’ve kept pricing simple:

  • Sora 2: 1 credit per second
  • Sora 2 Pro: 3 credits per second

That’s based on your final clip length (4, 8, or 12 seconds). You’ll always know exactly what each generation costs before you hit “Generate.”

How to Enable Sora 2

Admins can toggle OpenAI Sora 2 and Sora 2 Pro under AI Governance → Models. Once enabled, both models will appear automatically in Video Generation and the Video Generation Agent for everyone in your workspace.

Then it’s simple:

  1. Open Video Generation.
  2. Choose Sora 2 (for speed) or Sora 2 Pro (for polish).
  3. Write a short description or upload a reference image.
  4. Pick your layout and duration (4/8/12s).
  5. Leave audio on.
  6. Click Generate.

Your clip returns in seconds — ready to review, share, and ship.

Tips for Better Results

We’ve found that short, focused prompts work best. Combine scene + camera + mood, and add cues like “steady camera” or “single shot” for smoother motion.

If continuity matters, start with image-to-video and use a reference image to keep characters, style, or product detail consistent across shots.

And most importantly: don’t overthink it. Start generating and respond to what you see — that’s how great creative work starts.

What This Means for Creators

Sora 2 brings us closer to a world where AI video generation feels as natural as writing a prompt or dropping an image. It’s fast enough for ideation and polished enough for campaigns — all in one flow.

For creative teams, it means no more jumping between tools or waiting on renders. For brands, it means a faster path from concept to production.

This is how video gets made now — directly inside Pencil.

Articles

Infinite Canvas: All your work, connected
Article

Infinite Canvas: All your work, connected

Infinite Canvas is a visual workspace where everything sits on one board. Every block is connected and traceable. Sources stay pinned, decisions are visible, and handoffs are clear. The result is a shared map that keeps teams aligned, reduces rework, and turns exploration into a clean path to output.

Workflows: Connect Your Steps Into One Reliable Flow
Article

Workflows: Connect Your Steps Into One Reliable Flow

Tired of juggling agents and switching processes between steps? Workflows let you design one clear sequence, wire your agents together, and run the whole thing as a repeatable process.

Build your own AI dream team in Pencil: Agent Builder is here
Article

Build your own AI dream team in Pencil: Agent Builder is here

Meet Agent Builder: design assistants for your workflow, connect your stack, and keep outputs on-brand with governance baked in.

Creative Power-Up: Introducing the Interactive Display Ad Editor
Article

Creative Power-Up: Introducing the Interactive Display Ad Editor

Build interactive HTML5 ads in Pencil. The new Display Ad Editor lets you combine Events and Actions, work in scenes, add multiple links and animations, preview as you go, and export as a zip for ad networks.