Why Gartner® Just Named Pencil a Cool Vendor.
The old way of advertising is dead. Creative fatigue is rising, and production costs are spiraling. Discover the AI-Agent framework that allows elite marketing teams to generate, launch, and predict winning ads before the first dollar is even spent.
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Pencil is a 2025 Gartner® Cool Vendor in AI for Marketing. The full report covers how enterprise teams are scaling high-performing creative. Tell us where to send it.
Gartner, Cool Vendors in AI for Marketing, By Sandy Shen , Nicole Greene , Suzanne Schwartz , Julian Poulter
24 October 2025
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