The way ads get made is changing forever—and we’re here for it.
At Pencil, we’ve always believed that AI will become the default way ads are created. With the launch of Agents, we’re turning that belief into reality.
Agents aren’t just another automation feature. They’re AI-powered collaborators—intelligent, flexible, and designed to work exactly the way you do. This is the future of AI in advertising: fast, personalized, and deeply integrated into the creative process.
In simple terms: Agents are AI companions built to help marketers, advertisers, and creators achieve more—faster.
Each Agent has three core ingredients:
Think of Agents as teammates you can spin up in seconds—then tweak until they think like you, speak like you, and work at the speed of AI.
Whether you’re building a global campaign or just need fresh creative ideas for a paid ad, Agents accelerate every stage of your workflow.
Here are just a few examples:
This isn’t just AI for the sake of it. This is AI with context, memory, and intent—built to do real work.
Here’s where it gets truly next-level: you can chain multiple Agents together in a single, fluid conversation. No copy-pasting. No broken context. Just a seamless creative flow.
Let’s say you're building a new campaign:
This is more than automation. It’s collaborative AI for marketing teams, where each step builds on the last. Like a creative team brainstorm—powered by machines, supercharged by you.
This first release of Agents is just the beginning. Over the coming months, we’re rolling out new capabilities, including:
We’re building toward a world where every marketer has a full-stack creative team made of AI agents—ready to brainstorm, analyze, generate, and optimize 24/7.
Agents are now live in Pencil. Explore the Agent Catalog to get started, or create your own custom Agent from scratch.
This is just the start of a creative revolution. And we can’t wait to see what you’ll build.