AI Agents Are Now Live in Pencil

The way ads get made is changing forever, and we’re here for it.

At Pencil, we’ve always believed that AI will become the default way ads are created. With the launch of Agents, we’re turning that belief into reality.

Agents aren’t just another automation feature. They’re AI-powered collaborators: intelligent, flexible, and designed to work exactly the way you do. This is the future of AI in advertising: fast, personalized, and deeply integrated into the creative process.

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What Are Agents in Pencil?

In simple terms: Agents are AI companions built to help marketers, advertisers, and creators achieve more, faster.

Each Agent has three core ingredients:

• Instructions: These define the Agent’s purpose and behavior.
• Knowledge: You can upload brand guidelines, briefs, CSVs, and more to give your Agent the context it needs.
• Tools: Agents can search the web, open links, and use powerful internal features to get things done.

Think of Agents as teammates you can spin up in seconds, then tweak until they think like you, speak like you, and work at the speed of AI.

What Can You Do With AI Agents?

Whether you’re building a global campaign or just need fresh creative ideas for a paid ad, Agents accelerate every stage of your workflow.

Here are just a few examples:

• Need creative inspiration? Drop your brief into the Image Generation Agent and get content ideas in seconds.
• Want performance insights? Ask the Insights Agent something like “What’s driving the best CTR right now?” and get instant analysis from your ad data.
• Have a unique workflow? Build your own custom Agent, designed for your team, your brand, and your creative style.

This isn’t just AI for the sake of it. This is AI with context, memory, and intent - built to do real work.

The Real Power? Chaining Agents Together

Here’s where it gets truly next-level: you can chain multiple Agents together in a single, fluid conversation. No copy-pasting. No broken context. Just a seamless creative flow.

Let’s say you're building a new campaign:

1. Start with the Audience Persona Agent
   → Define your target audience and build personas.
2. Switch to the Consumer Insight Agent
   → Uncover what motivates them, what they care about, and what they’ll click on.
3. Jump into the Campaign Idea Agent
   → Brainstorm angles and directions based on everything you’ve learned.
4. Finish with the Ad Generation or Video Script Agent
   → Bring it all together into high-performing creative, on the spot.

This is more than automation. It’s collaborative AI for marketing teams, where each step builds on the last. Like a creative team brainstorm - powered by machines, supercharged by you.

Why Agents Matter: The Future of AI in Advertising

This first release of Agents is just the beginning. Over the coming months, we’re rolling out new capabilities, including:

• Real-time integrations with third-party services like Google Trends
• Bulk content generation across campaign feeds
• Enhanced tools to build your own Agents—including AI image and video generation

We’re building toward a world where every marketer has a full-stack creative team made of AI agents—ready to brainstorm, analyze, generate, and optimize 24/7.

Ready to Try It?

Agents are now live in Pencil. Explore the Agent Catalog to get started, or create your own custom Agent from scratch.

This is just the start of a creative revolution. And we can’t wait to see what you’ll build.

Check out our launch livestream:

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