Pencil vs ChatGPT: Which should marketers use?

AI hasn’t yet been applied at scale across advertising because, to date, there hasn’t been one AI tool that works for the entire agency workflow, at the required scale, and with the appropriate terms. That’s where Pencil is changing things. 

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Pencil AI is the only chat-to-ads platform built specifically for the advertising industry. Tools like ChatGPT may well be helpful for certain instances, but ChatGPT certainly wasn’t built for the ad industry. It was built as a general, all-purpose AI tool, which means it misses many of the key needs of the ad industry. In contrast, Pencil can be used for the entire creative workflow: from ideating, to generating creatives, to commenting with feedback, to editing, to launching ads directly into major channels.

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Please note that the information provided here is based on current knowledge and understanding of the platform's features. Chat GPT’s functionality may evolve over time, and it's recommended that you verify these details directly with the platform to ensure accuracy.

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Chat-to-Ads: Your New Creative Sparring Partner

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Pencil has combined every stage of the advertising workflow into a single, intuitive chat-based flow. It’s an entirely conversational approach to making ads. Instead of using multiple tools for insights, copy generation, image generation, ad generation and ad variations, you can now do it all in a simple chat-based flow. By contrast, ChatGPT isn’t suited to specific marketing needs. Using ChatGPT would mean you’d still need to stitch together other tools in order to actually create and launch your ads.

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Enterprise-Friendly Terms: Protect Your Brand

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Pencil was created specifically for enterprises - which means protecting each brand’s identity has always been a top priority. The look and feel and tone of voice of every brand is protected with a bespoke brand library and advanced animation language capture - neither of which are offered by ChatGPT.

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With Pencil, you retain ownership of all aspects of your work. You can be confident that you own everything from uploaded assets to prompts to the final output. And rest assured, we work with foundation model providers to ensure your data is safe with them, too.

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What’s more, no one else benefits from your proprietary data. We use data ringfencing and a “no train” policy to ensure that you don’t have to share your data, which is beyond what ChatGPT offers. Instead, you get a bespoke model trained for you.

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Fully Integrated: The Best AI Models 

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Whilst ChatGPT only uses OpenAI’s model, Pencil AI combines all the best AI models in one platform. Whether it’s OpenAI, Stability AI, Google AI or others, Pencil builds its tools on the latest and best AI models. If your brand has its own proprietary models, Pencil can integrate those models into the platform too. It means you’re sure to get the best of all worlds. 

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Pencil vs ChatGPT: 
Which should marketers use?

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Pencil was designed specifically for the advertising industry, whilst ChatGPT was designed as a general-purpose AI tool. It serves a wide range of users, but doesn’t take into account any specific marketing needs - from the need for a bespoke brand library, to the importance of data ringfencing. If you want to implement GenAI at scale, Pencil is by far the better way forward.

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