Consumer goods

Create ads for consumer goods using Gen AI

Create better ads using Gen AI, whether your brand offers designer clothes or premium pet food.

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Get better outcomes with Pencil's AI

Always on brand.

Add your brandbook to Pencil's platform and let AI do the rest.

Catch the trends.

Get ads up and running quickly, so you can respond to trends and seasons.

Scale your output.

Grow your content as you grow your brand. Generate multiple ad variations at scale, and prevent ad fatigue.

Ads that resonate.

Easily tailor your ads for different customer segments.

Localise your ads.

Automatically localise ads for different regions, languages, and cultural nuances.

One platform for everything.

Take ads from concept to launch with one platform, where any and every team member can collaborate.

Case Studies

How Experian Scaled PMax Creative at Speed
Case Study
Experian

How Experian Scaled PMax Creative at Speed

Scaling creative production without slowing performance.

Finance
How Unilever Reimagined Content Production
Case Study
Unilever

How Unilever Reimagined Content Production

AI transformed one shoot into hundreds of audience-specific assets.

FMCG/CPG
Meet the Moodlings
Case Study
Moodlings

Meet the Moodlings

An AI-generated brand featured in Google's Veo 3 launch.

Food & Bev
How L'Oréal Tested AI Product Photography
Case Study
‍L’Oréal

How L'Oréal Tested AI Product Photography

From product shots to textures, shades, and campaign assets.

Retail