You’re spending millions producing content.
Most of it won’t scale.
Programme value calculator
Shows the value of the 3-phase programme with isolated results per phase.
What this looks like in the wild.
How Salomon scaled seasonal creative across 12 markets in 8 weeks.
Salomon faced the same challenge your brand knows well: enormous content demand across markets, seasonal urgency, and a production model that couldn't keep pace. Pencil's AI agents generated, tested and optimized 400+ variants.
across 12 markets
production overhead
(down from 18 weeks)
40 seconds. Recorded for your team specifically.
A Pencil exec addresses the rand by name, references their specific transofrmation opportunity, and confirms their assigned programme team.
Where you are. Where you’re going.
Phase 1
Phase 2
Phase 3
Master the
full platform.
Join 2,000+ marketers, creatives and growth teams sharing workflows, mastering agents, and getting more from Pencil — together.
Latest from the community
Pencil and GWI close the gap between audience insight and creative execution
Pencil and GWI launch a new Insights Agent that brings real-time consumer intelligence directly into the creative workflow, closing the gap between audience insight and execution.
Oliver wins Samsung Latin America account, with Pencil at the core of the operation
Oliver Latin America has been appointed to lead marketing planning and creative for Samsung's Mobile Experience division across the region, building the entire operating model around Pencil, the agentic marketing OS used across The Brandtech Group.
.png)
Editor Unification: From Idea to Ad in One Place
Generate images and finish ads in one place. Pencil’s unified editor brings image gen and post-gen tools into the Social Ads Editor for a faster, cleaner flow.
Pencil featured in Google Nano Banana Pro launch - try it NOW
Google's latest image generation model is LIVE inside Pencil
The people behind your programme.
