Generate ads for cosmetics brands
Create better ads using Gen AI - whether you're showing off a different shade of lipstick or a new fragrance.
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Get better outcomes with Pencil's AI
High-quality visual storytelling.
Generate images or videos that demonstrate application techniques, product textures and before-and-after effects.
Highlight your product's best features.
Create visuals to show off every product benefit - from hydration, to coverage, to long-lasting wear.
Ad variations at scale.
Generate multiple ad variations at scale, for varying skin types and tones.
Always on brand.
Add your brandbook to Pencil's platform and let AI do the rest.
Always on trend.
Get ads up and running quickly, so you can respond to trends and increase engagement across social.
Performance-driven marketing.
Find out which ads will perform best with Pencil's predictive analytics, and optimise as you go.
Case Studies
Meet the Moodlings
AI-Generated Characters Made In Pencil Featured in Google’s Latest Vertex AI Update
Diageo uses AI to Create Content for Every Occasion
One of the biggest advantages of AI in creative work is the ability to produce more specific, tailored content for different moments throughout the year.
Google is Adapting its Workflows to Take Advantage of AI
Google piloted a series of AI-led content creation workflows across different regions and marketing teams.
L’Oréal Is Using AI For Product Shots of All Shades and Textures
L’Oréal wanted to assess whether AI could replace a percentage of product photoshoots while maintaining high creative standards.
