Cosmetics

Generate ads for cosmetics brands

Create better ads using Gen AI - whether you're showing off a different shade of lipstick or a new fragrance.

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Get better outcomes with Pencil's AI

High-quality visual storytelling.

Generate images or videos that demonstrate application techniques, product textures and before-and-after effects.

Highlight your product's best features.

Create visuals to show off every product benefit - from hydration, to coverage, to long-lasting wear.

Ad variations at scale.

Generate multiple ad variations at scale, for varying skin types and tones.

Always on brand.

Add your brandbook to Pencil's platform and let AI do the rest.

Always on trend.

Get ads up and running quickly, so you can respond to trends and increase engagement across social.

Performance-driven marketing.

Find out which ads will perform best with Pencil's predictive analytics, and optimise as you go.

Case Studies

Experian unlocks PMax growth with always-on AI creative
Case Study

How Experian Scaled PMax Creative at Speed

Scaling creative production without slowing performance.

How Indeed Doubled CTR and Saved $75K by Scaling AI Creative Across Global Marketing
Case Study

How Indeed Scaled AI Creative Across Global Marketing

How Indeed built a scalable AI operating model.

Salomon went from zero to 1,000+ creatives. No shoot. No studio. Six markets.
Case Study

Salomon Created 1,000+ Creatives Without a Shoot

Fashion-grade content across six markets in eight weeks.

Meet the Moodlings
Case Study

Meet the Moodlings

An AI-generated brand featured in Google's Veo 3 launch.