Cosmetics

Generate ads for cosmetics brands

Create better ads using Gen AI - whether you're showing off a different shade of lipstick or a new fragrance.

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Get better outcomes with Pencil's AI

High-quality visual storytelling.

Generate images or videos that demonstrate application techniques, product textures and before-and-after effects.

Highlight your product's best features.

Create visuals to show off every product benefit - from hydration, to coverage, to long-lasting wear.

Ad variations at scale.

Generate multiple ad variations at scale, for varying skin types and tones.

Always on brand.

Add your brandbook to Pencil's platform and let AI do the rest.

Always on trend.

Get ads up and running quickly, so you can respond to trends and increase engagement across social.

Performance-driven marketing.

Find out which ads will perform best with Pencil's predictive analytics, and optimise as you go.

Case Studies

How Experian Scaled PMax Creative at Speed
Case Study
Experian

How Experian Scaled PMax Creative at Speed

Scaling creative production without slowing performance.

Finance
How Unilever Reimagined Content Production
Case Study
Unilever

How Unilever Reimagined Content Production

AI transformed one shoot into hundreds of audience-specific assets.

FMCG/CPG
Meet the Moodlings
Case Study
Moodlings

Meet the Moodlings

An AI-generated brand featured in Google's Veo 3 launch.

Food & Bev
How L'Oréal Tested AI Product Photography
Case Study
‍L’Oréal

How L'Oréal Tested AI Product Photography

From product shots to textures, shades, and campaign assets.

Retail