Food and Beverage

Generate ads for the food and drinks brands

Create better campaigns using Gen AI, whether you're advertising a new flavour of a whiskey or a range of vegan ice cream.

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Get better outcomes with Pencil's AI

Mouth-watering visuals.

Generate and edit images or video with Pencil's AI, showing off your product in the most appetising way.

Quickly respond to viral food crazes.

Create and launch ads 10x faster, so you can catch every trend - whether it's a viral food craze or a seasonal flavour.

Tailor your ads.

Automatically tailor and localise ads for different segments, regions, languages, and cultural nuances.

Always on brand.

Add your brandbook to Pencil's platform and let AI do the rest.

Ads for every flavour.

Prevent ad fatigure by generating multiple ad variations at scale.

Get fresh ideas.

Stand out from your competitors with refreshing, creative ads. Chat to Pencil for ideas, insights and finished ads.

Case Studies

Case Study

Diageo uses AI to Create Content for Every Occasion

One of the biggest advantages of AI in creative work is the ability to produce more specific, tailored content for different moments throughout the year.

Case Study

Google is Adapting its Workflows to Take Advantage of AI

‍Google piloted a series of AI-led content creation workflows across different regions and marketing teams.

Case Study

Unilever Is Using AI to Rethink Asset Creation

‍To fully capitalise on the efficiencies AI offers, Unilever recognised that rethinking their marketing workflow was just as important as adopting the technology itself.

Case Study

Lancel used AI as an Art Form

Lancel has been creating iconic leather goods since 1876. Almost 150 years later, they’re still at the forefront of what they do. This week, Lancel launched a new campaign to advertise their new Neo Partance travel line. The campaign is one of the first to fully embrace Generative AI as a medium.