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October 8, 2024

How a Single PowerPoint Raised $300 Million for This Founder

Brandtech Group CEO David Jones explains what led him to leave his executive comfort zone to build an AI-powered tech empire from scratch.

October 2, 2024

C-Suite Perspectives On AI: Betty Louie Of The Brandtech Group On Where to Use AI and Where to Rely Only on Humans

The ethical use of AI is a crucial consideration, especially when it involves marginalized groups. In marketing, using AI to represent a community without any input from that community can lead to misrepresentation or offensive content.

October 3, 2024

Lessons on AI-driven marketing at EmTech MIT 2024

In addition to generating personalized advertising content, marketing professionals are using large language models as new personas to shape brand perception and strategy.

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