E-Commerce

Drive sales with smarter e-commerce marketing.

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The smart way to do e-commerce marketing

On-Brand Ads:

Rapidly generate and optimise ads to scale your marketing efforts as your business grows, without sacrificing quality or speed.

Ad Variations:

Create highly effective ads at scale, without the need for a ton of resources.

Predictive Analytics:

Create, test, and launch ad campaigns in one place, and in a fraction of the time - so it’s easy to respond quickly to market trends.

Case Studies

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Case Study

Diageo uses AI to Create Content for Every Occasion

One of the biggest advantages of AI in creative work is the ability to produce more specific, tailored content for different moments throughout the year.

Case Study

Google is Adapting its Workflows to Take Advantage of AI

‍Google piloted a series of AI-led content creation workflows across different regions and marketing teams.

Case Study

Unilever Is Using AI to Rethink Asset Creation

‍To fully capitalise on the efficiencies AI offers, Unilever recognised that rethinking their marketing workflow was just as important as adopting the technology itself.

Case Study

Lancel used AI as an Art Form

Lancel has been creating iconic leather goods since 1876. Almost 150 years later, they’re still at the forefront of what they do. This week, Lancel launched a new campaign to advertise their new Neo Partance travel line. The campaign is one of the first to fully embrace Generative AI as a medium.

"The speed and quality of the ads produced by Pencil were truly impressive. Their team was incredibly responsive, and the output was far beyond what we expected in such short timelines."

Male Grooming Company

"Pencil was able to generate images that feel truly us - going well beyond what stock images could ever achieve."

Leading Weight Loss Brand

"Pencil is a great tool with lots if potential for many brands. It also unlocked huge efficiencies and time saving in asset generation which is a really notable benefit."

Susie O’Donoghue

Global Head of CRM, Data & AI

William Grant & Sons

"The flow of the pilot was well organised....we got a good sense of what the platform is capable of and the process of content and concept generation. I felt also like we were dealing with experts in the utilisation of the tool...We will miss our weekly calls!"

Barilla

"What would usally take us 1.5 weeks took Pencil under 3 days..."

DTC Clothing Brand

"The Pencil team is really helpful, good listeners and always ready to help us."

Leroy Merlin

"Pencil feels like a creative partner rather than using a tool."

Leading Crypto Trading Platform

"The Pencil team exceeded our expectations. We were impressed not only by their professionalism but also by how quickly they delivered high-quality ads. It’s made a huge difference to our campaign timelines."

Food Delivery Innovator

"The advances in text-to-video through Google’s Veo models, accessed via Pencil Pro, allow us to offer a new level of engagement for our customers."

Minako Kent

Managing Director of Global Marketing

Japan Airlines

“Pencil has been a game changer for us…it’s helped us generate some of our best ever Facebook creative. The team kicks ass too - check ‘em out!”

James Harding

Head of Growth

Lyka Pet Food

“As a startup with limited access to creative agencies or teams, Pencil has unlocked the ability for us to keep pushing out new assets. The team is also incredibly supportive!”

Adrian Winther

Performance Marketing Manager

Amber Electric

“For the first time, we have more ad ideas than we can even test! It’s been great to finally unlock creative scale”

Nick Pendle

Co-founder

Lover App

“Pencil allowed us to create robust ads and easily iterate on those that worked… an impressive product!”

Adam Low

Co-founder

Buckleband