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Global to local

Take ads from global to local, making sure to capture the nuances of each location.

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No credit card required. Get started to double your ad success.

The smart way to localise ads

Localised and Personalised Content:

Make sure your messaging resonates. Create localised ad variations tailored to audience segments.

Language Adaptation:

whether you’re creating region-specific imagery or using local slang, make sure your audience sees themselves in your ads.

Chat-to-Ads:

Generate and test multiple ad variations to learn what resonates in each location.

Case Studies

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Experian unlocks PMax growth with always-on AI creative

Case Study

Experian unlocks PMax growth with always-on AI creative

How Indeed Doubled CTR and Saved $75K by Scaling AI Creative Across Global Marketing

Case Study

How Indeed Doubled CTR and Saved $75K by Scaling AI Creative Across Global Marketing

Salomon went from zero to 1,000+ creatives. No shoot. No studio. Six markets.

Case Study

Salomon went from zero to 1,000+ creatives. No shoot. No studio. Six markets.

Fashion-grade content for the XT-6 launch, delivered in 8 weeks on Pencil's Agentic Marketing OS.

Case Study

Meet the Moodlings

AI-Generated Characters Made In Pencil Featured in Google’s Latest Vertex AI Update

"Pencil is a great tool with lots if potential for many brands. It also unlocked huge efficiencies and time saving in asset generation which is a really notable benefit."

Susie O’Donoghue

Global Head of CRM, Data & AI

William Grant & Sons

"The flow of the pilot was well organised....we got a good sense of what the platform is capable of and the process of content and concept generation. I felt also like we were dealing with experts in the utilisation of the tool...We will miss our weekly calls!"

Barilla

"The advances in text-to-video through Google’s Veo models, accessed via Pencil Pro, allow us to offer a new level of engagement for our customers."

Minako Kent

Managing Director of Global Marketing

Japan Airlines