Global to local

Take ads from global to local, making sure to capture the nuances of each location.
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Pencil features for localising ads

Localised and Personalised Content:

Pencil’s AI can automatically adapt ads for different languages, regions, or audience segments.

Language Adaptation:

translate and adapt your messaging for different languages while maintaining your brand voice.

Chat-to-Ads:

Use Pencil’s chat-to-ads feature to understand what matters to local audiences - from important dates in their calendar to local slang.

Insights:

Use Pencil’s dashboard to learn about your audience, and personalise ads accordingly.

The smart way to localise ads

Tailor your messaging:

Make sure your messaging resonates. Create localised ad variations tailored to audience segments.

Know your audience:

whether you’re creating region-specific imagery or using local slang, make sure your audience sees themselves in your ads.

Know what resonates:

Generate and test multiple ad variations to learn what resonates in each location.

”Pencil has been a game changer for us. It’s helped us generate some of our best ever Facebook creative. The team kicks ass too.”

James Harding
Head of Growth, Lyka Pet Food

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”Pencil has been a game changer for us. It’s helped us generate some of our best ever Facebook creative. The team kicks ass too.”

James Harding
Head of Growth, Lyka Pet Food