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Performance Social

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The smart way to do performance social

Rapid A/B Testing:

Optimise and personalise ads for maximum engagement.

Tailored Campaigns:

Generate multiple ad variations and rotate creatives to keep content fresh for your audience.

Smart Targeting:

Pencil helps you design creatives to drive specific actions, so your social ads aren't just seen - they actually convert.

Case Studies

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How Home Centre Won 35% More First-Time CustomersHeading
Case Study
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Home Center

How Home Centre Won 35% More First-Time Customers

See how they created localised Saudi ads at scale for White Friday.

Retail
How Experian Scaled PMax Creative at Speed
Case Study
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Experian

How Experian Scaled PMax Creative at Speed

Scaling creative production without slowing performance.

Finance
How Unilever Reimagined Content Production
Case Study
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Unilever

How Unilever Reimagined Content Production

AI transformed one shoot into hundreds of audience-specific assets.

FMCG/CPG
Meet the Moodlings
Case Study
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Moodlings

Meet the Moodlings

An AI-generated brand featured in Google's Veo 3 launch.

Food & Bev

"Pencil is a great tool with lots of potential for many brands. It also unlocked huge efficiencies and time saving in asset generation which is a really notable benefit."

Susie O’Donoghue
Global Head of CRM, Data & AI
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William Grant & Sons

"The flow of the pilot was well organised....we got a good sense of what the platform is capable of and the process of content and concept generation. I felt also like we were dealing with experts in the utilisation of the tool...We will miss our weekly calls!"

Barilla

"The advances in text-to-video through Google’s Veo models, accessed via Pencil Pro, allow us to offer a new level of engagement for our customers."

Minako Kent
Managing Director of Global Marketing
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Japan Airlines
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