Loading...

Repetitive Adaptation

Scale your marketing with endless adaptations.

Learn More

No credit card required. Get started to double your ad success.

The smart way to do repetitive adaptation

Ad Variations:

Generate ad variations quickly. Meet tight deadlines and stay responsive to market changes, without sacrificing quality.

Easy Templating:

Generate multiple ad variations and rotate creatives to keep content fresh for your audience.

Localised and Personalised Content:

Pencil automatically adapts creatives to fit the specific requirements of various platforms and formats, from Instagram Stories, to Facebook feeds and display networks.

Case Studies

View all

Experian unlocks PMax growth with always-on AI creative

Case Study

Experian unlocks PMax growth with always-on AI creative

How Indeed Doubled CTR and Saved $75K by Scaling AI Creative Across Global Marketing

Case Study

How Indeed Doubled CTR and Saved $75K by Scaling AI Creative Across Global Marketing

Salomon went from zero to 1,000+ creatives. No shoot. No studio. Six markets.

Case Study

Salomon went from zero to 1,000+ creatives. No shoot. No studio. Six markets.

Fashion-grade content for the XT-6 launch, delivered in 8 weeks on Pencil's Agentic Marketing OS.

Case Study

Meet the Moodlings

AI-Generated Characters Made In Pencil Featured in Google’s Latest Vertex AI Update

"Pencil is a great tool with lots if potential for many brands. It also unlocked huge efficiencies and time saving in asset generation which is a really notable benefit."

Susie O’Donoghue

Global Head of CRM, Data & AI

William Grant & Sons

"The flow of the pilot was well organised....we got a good sense of what the platform is capable of and the process of content and concept generation. I felt also like we were dealing with experts in the utilisation of the tool...We will miss our weekly calls!"

Barilla

"The advances in text-to-video through Google’s Veo models, accessed via Pencil Pro, allow us to offer a new level of engagement for our customers."

Minako Kent

Managing Director of Global Marketing

Japan Airlines