Adobe Firefly Live In Pencil

We’re excited to announce that Adobe Firefly Video Model is now live on Pencil and available in your video model list.

With Firefly, you can generate short, high-quality video clips directly from text prompts or reference images—making it easier than ever to turn your imagination into motion. Built with Adobe’s well-known commitment to brand safety and commercial readiness, Firefly outputs are designed for professional and enterprise use.

What You Can Do Today

• Generate video clips from text descriptions with or without reference images
• Access Firefly instantly in Pencil’s Video Model List
• Trust your outputs—every generation is designed to be brand-safe and commercially licensed

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What’s Coming Next

We’re just getting started. Future updates will unlock:

• Camera movements and shot angles
• Seamless transitions between scenes
• Custom scene settings and creative parameters

These features will give creative teams finer control over storytelling while still keeping speed and safety at the core.

Why This Matters

Video is central to how brands tell stories today. But scaling video content has always meant high production costs and long lead times. By combining Adobe’s creative legacy with Pencil’s orchestration platform, Firefly Video gives marketers, creatives, and enterprises the ability to:

• Scale content production safely
• Experiment quickly without risk
• Bring new ideas to life in seconds

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It’s creativity, speed, and governance—together.

Quick Summary

• Now Available: Adobe Firefly Video Model in Pencil’s Video Model List
• Access Control: Enable/Disable via AI Governance
• Cost: 4 generations per second of video output
• Safety: Commercially safe, enterprise-ready content
• Future Enhancements: Camera control, shot angles, transitions, and scene settings

Ready to Explore?

Enable Adobe Firefly Video in your AI Governance panel today and start generating your next campaign assets with speed, safety, and creative freedom.

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