Feature

Runway Gen4 integration

Create Cinematic AI Videos with Runway Gen 4 — Now in Pencil

Next-Gen AI Video Generation Is Here

We’re excited to announce the integration of Runway Gen 4, one of the world’s most advanced AI video generation models, directly into Pencil Pro. This powerful upgrade brings marketers and creators cinematic-style videos from a single text prompt — seamlessly, instantly, and beautifully.

What Is Runway Gen 4?

Runway Gen 4 uses advanced generative AI to create short video clips that look natural, fluid, and expressive. Whether you're working on product ads, brand storytelling, or social videos, Gen 4 offers a step-change in quality and realism.

“Gen 4 pushes the frontier of visual storytelling — less synthetic, more natural, and beautifully fluid.”

Key Features of Runway Gen 4 in Pencil

  • 🎬 Realistic Motion: Smoother, more human-like movement

  • 🖼️ Frame Consistency: Fewer flickers, better transitions

  • 💡 Expressive Visuals: Cinematic style out of the box

  • 🧠 Prompt-Only Control: Generate high-quality videos with just a single prompt

Use Cases for Runway Gen 4 in Marketing

  • AI-generated product demo videos

  • Social media video ads

  • Brand narrative storytelling

  • Travel and hospitality promo reels

  • Concept visualization for creative teams

Limitations to Be Aware Of

Right now, end-frame customization is not available via the Runway API — but we’ll add it as soon as support is available.

Next-Gen AI Video Generation Is Here

We’re excited to announce the integration of Runway Gen 4, one of the world’s most advanced AI video generation models, directly into Pencil Pro. This powerful upgrade brings marketers and creators cinematic-style videos from a single text prompt — seamlessly, instantly, and beautifully.

What Is Runway Gen 4?

Runway Gen 4 uses advanced generative AI to create short video clips that look natural, fluid, and expressive. Whether you're working on product ads, brand storytelling, or social videos, Gen 4 offers a step-change in quality and realism.

“Gen 4 pushes the frontier of visual storytelling — less synthetic, more natural, and beautifully fluid.”

Key Features of Runway Gen 4 in Pencil

  • 🎬 Realistic Motion: Smoother, more human-like movement

  • 🖼️ Frame Consistency: Fewer flickers, better transitions

  • 💡 Expressive Visuals: Cinematic style out of the box

  • 🧠 Prompt-Only Control: Generate high-quality videos with just a single prompt

Use Cases for Runway Gen 4 in Marketing

  • AI-generated product demo videos

  • Social media video ads

  • Brand narrative storytelling

  • Travel and hospitality promo reels

  • Concept visualization for creative teams

Limitations to Be Aware Of

Right now, end-frame customization is not available via the Runway API — but we’ll add it as soon as support is available.

Articles

GPT-5.6 Has Landed: Sol, Terra and LunaHeading
Article

GPT-5.6 Has Landed: Sol, Terra and Luna

OpenAI's new model family is live in Pencil. Which tier to pick for each job.

Ethical GenAI for Enterprise Brands
Article

Ethical GenAI for Enterprise Brands

A first-of-its-kind package helping brands adopt GenAI responsibly.

Pencil Partners with Adobe
Article

Pencil Partners with Adobe

Adobe Firefly now integrates directly into the Pencil platform.

Pencil Launches on Google Cloud
Article

Pencil Launches on Google Cloud

Enterprise teams can now access Pencil through Google Cloud Marketplace.