Veo 3 Just Got 50% Cheaper Inside Pencil

We're excited to announce that the most realistic, performant, and viral AI video model in the world - Google's Veo 3 - is now 50% cheaper inside Pencil.

It's time to scale up AI video...

For years, teams have had to choose between quality and cost when it came to AI video. Veo 3 changed the game with its cinematic realism, synchronized audio, and narrative coherence — but now it’s doing something just as important: it’s become dramatically more affordable inside Pencil.

That means more campaigns, more experiments, and more creative freedom — without burning through credits.

Experience the power of Veo 3 for yourself - book a demo today.

What’s Changed?

• 50% lower cost on Veo 3, with credits stretching twice as far.
  
  
• Cheaper than Veo 2, despite delivering higher-quality results.
  
  
• Create the same videos at half the credit cost, unlocking bigger volumes of creative production.
  
  
• Lower credit burn rate, so you can test more variations, iterate faster, and scale projects with confidence.
  
  
• The best balance yet — next-gen quality at the lowest price point available.
  
  

Why This Matters

In practice, this means you can take on bigger creative ambitions without compromise:

• Launch more ad variants to improve performance through rapid iteration.
  
  
• Localize video across languages and regions without worrying about spiraling costs.
  
  
• Experiment with new formats, styles, and storyboards — all while staying within budget.
  
  
• Free up teams to spend more time directing, less time calculating credit burn.
  
  

Veo 3 Quality, Proven at Scale

Since its launch, Veo 3 has been used to generate tens of millions of videos globally, including millions for enterprise campaigns. Creators and brands praise its ability to deliver cinematic visuals with realistic physics, fluid motion, and native audio generation — from ambient sound to dialogue and music.

Combined with Pencil’s workflow features — from storyboards to multi-variant testing — Veo 3 is now the most cost-effective way to scale high-quality video content across channels.

The Bottom Line

Pencil customers can now enjoy the best video quality at the best price point we’ve ever offered. This change isn’t just about cost reduction — it’s about giving creative teams more freedom to experiment, scale, and win.

If you’ve been waiting to see how far your credits can really take you, the moment has arrived.

Book a demo today and experience the new Veo 3 value inside Pencil.

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