Amber Electric Simplifed a Complex Product with AI

Amber Electric is an advocate for a greener future, pushing Australia to go beyond offsets and switch to renewables. Their product is laden with technical intricacies, making it challenging to communicate Amber’s true value in a short ad. From its dynamic power pricing model to its smart tech, Amber needed to find the best way to get potential customers excited about their product.

As a startup, Amber had limited access to creative resources. Instead, they used Pencil’s AI to generate creatives and ad variations that made their complex product more accessible and comprehensible to a wider audience.

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Amber Electric used Pencil’s AI to demystify their technical energy solutions with clear language, as well as generating new assets and expanding their overall advertising output. With Pencil AI's, they were able to break down a complex and technical product into easily digestible ad content. 

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