Part of the Platform

Editor

Create final, publishable ads with AI-powered editing, animation, and scaling tools

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See it in action

Trusted by marketing teams at the world’s leading brands

Key Capabilities

From rough concept to final creative

Everything you need to refine, animate, and prepare content for publishing.

Pixel-perfect editing

Use rulers, guides, grids, and alignment tools to create precise, production-ready designs.

AI-powered editing

Enhance images, expand scenes, remove backgrounds, and place products without leaving the editor.

Animate with ease

Create motion content using keyframes and preset animations built for fast video editing.

Scale creative faster

Link layers with feeds and adapt content across languages, markets, and audiences.

Build

Create with precision

Bring together text, images, video, and design elements in a professional editing environment built for production-ready creative.

  • Align content with rulers, guides, and grids
  • Build layouts with precision and control
  • Prepare assets for final production
Start for Free
Run

Work across your project in one place

Speed up creative production with AI-powered editing tools that help you enhance, expand, and transform content without leaving the editor.

  • Remove backgrounds and extend images
  • Enhance assets with AI editing tools
  • Place products and make changes in seconds
Deliver

Scale and export

Approve outputs at the checkpoint, refine if needed, then let the workflow carry the final assets straight to export — ready to publish.

  • Link layers using feeds
  • Scale content across markets and personas
  • Export assets for distribution and publishing

"Pencil is a great tool with lots if potential for many brands. It also unlocked huge efficiencies and time saving in asset generation which is a really notable benefit."

Susie O’Donoghue
Global Head of CRM, Data & AI
-
William Grant & Sons

"The flow of the pilot was well organised....we got a good sense of what the platform is capable of and the process of content and concept generation. I felt also like we were dealing with experts in the utilisation of the tool...We will miss our weekly calls!"

Barilla

"The advances in text-to-video through Google’s Veo models, accessed via Pencil Pro, allow us to offer a new level of engagement for our customers."

Minako Kent
Managing Director of Global Marketing
-
Japan Airlines

Built to work with

Full creative control. Zero downloads.
Editor

Full creative control. Zero downloads.

Edit text, images, video and HTML in Pencil's browser editor — with AI assistance and your brand library always one click away.

24 markets automated with brand consistency maintained.
Infinite Canvas

24 markets automated with brand consistency maintained.

A visual workspace where every block is traceable.

Your AI creative teammates
Agents

Your AI creative teammates

Build and deploy AI agents that handle briefs and generate content, all inside Pencil.