GenAI in Marketing

The "wait and see" period is officially over. But for most CMOs, the challenge isn't finding GenAI tools, it’s navigating the friction of moving from a successful pilot to a full-scale, global engine.Join senior experts from BCG, The Brandtech Group and Pencil for a candid, closed-door roundtable. We won't be talking about what GenAI might do in the future. Instead, we’re diving into the hard realities of what’s happening now:

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• Solving the "Quality vs. Velocity" Paradox: How global brands are increasing output by 10x without diluting brand equity.
• The Change Management Hurdle: Real talk on restructuring teams and workflows to actually capture the promised efficiency.
• Beyond the Sandbox: Navigating the legal, regional, and technical roadblocks of enterprise-wide deployment.

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Expect a pragmatic session centered on peer-to-peer insights and anonymized pain points from global leaders who are currently reshaping their marketing organizations.Seats are strictly limited to 10 guests to ensure a high-impact discussion.