Display & Video 360 (DV360)
What it does
Connects to the Display & Video 360 API and Bid Manager API to read partner / advertiser / line-item structures and Bid Manager reports, and to upload image and video creatives into the advertiser's DV360 creative library. Pencil does not assign creatives to line items or launch programmatic activations.
User benefit
Programmatic teams can stage Pencil-produced creatives directly inside DV360's creative library so traders can attach them to line items, without manual uploads.
Requires separate license?
No (uses customer's Google Marketing Platform / DV360 seat; OAuth-based auth)
Dataflow
IN: Partners, advertisers, campaigns, insertion orders, line items, creatives, and Bid Manager performance reports.
OUT: Image and video creatives uploaded to the DV360 creative library via createImageCreative / createVideoCreative. No line-item assignment, IO edits, or activation.
No (uses customer's Google Marketing Platform / DV360 seat; OAuth-based auth)
IN: Partners, advertisers, campaigns, insertion orders, line items, creatives, and Bid Manager performance reports.
OUT: Image and video creatives uploaded to the DV360 creative library via createImageCreative / createVideoCreative. No line-item assignment, IO edits, or activation.
