GWI Consumer Research
What it does
Allows users to query complex audience insights using natural language. It surfaces trusted metrics like audience sizes, demographics, attitudes, and media consumption directly from the GWI database.
User benefit
Marketers can instantly profile audiences and validate strategic decisions with trusted, analyst-grade consumer survey data without leaving their creative workflow.
Requires separate license?
Included in Pencil platform (Requires Workspace Admin enablement)
Dataflow
IN: Natural language queries and audience parameters (demographics, markets).
OUT: Verified demographic data, behavior metrics, sample sizes, index values, and strategic insights.
Included in Pencil platform (Requires Workspace Admin enablement)
IN: Natural language queries and audience parameters (demographics, markets).
OUT: Verified demographic data, behavior metrics, sample sizes, index values, and strategic insights.
