LinkedIn Ads
What it does
Connects to the LinkedIn Marketing API to import ad accounts, campaigns, creatives, and ad-level performance, and to upload Pencil-produced images and videos into the customer's LinkedIn organization media library. Ad creation and trafficking are performed by the customer in Campaign Manager.
User benefit
B2B marketers can stage Pencil-produced creatives directly inside LinkedIn's organization media library so they're ready for trafficking in Campaign Manager, without manual file uploads.
Requires separate license?
No (uses customer's LinkedIn Campaign Manager; OAuth-based auth)
Dataflow
IN: Ad accounts, campaigns, creatives, ads, organization pages, and performance metrics (impressions, clicks, spend, engagement, CPC, etc.).
OUT: Image and video assets uploaded to the LinkedIn organization media library via LinkedIn's Assets API (initializeUpload → multi-part upload → finalizeUpload, owned by the organization URN). No ad, creative, or sponsored-post creation.
No (uses customer's LinkedIn Campaign Manager; OAuth-based auth)
IN: Ad accounts, campaigns, creatives, ads, organization pages, and performance metrics (impressions, clicks, spend, engagement, CPC, etc.).
OUT: Image and video assets uploaded to the LinkedIn organization media library via LinkedIn's Assets API (initializeUpload → multi-part upload → finalizeUpload, owned by the organization URN). No ad, creative, or sponsored-post creation.
