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Meta (Facebook & Instagram Ads)
What it does
Connects to the Meta Marketing API to import ad accounts, campaigns, ad sets, ads, and creatives, ingest performance insights for Facebook and Instagram placements, and upload Pencil-produced images and videos into the ad-account's Meta asset library.
User benefit
Marketers can stage Pencil-produced creatives directly inside Meta's asset library so they're ready for trafficking in Ads Manager, without manual file uploads — while also unifying Meta performance data inside Pencil.
Requires separate license?
No (uses customer's Meta Business account; OAuth-based auth)
Dataflow
IN: Ad accounts, pages, Instagram accounts, campaigns, ad sets, ads, creatives, and performance metrics (impressions, clicks, spend, CTR, CPM, conversions, etc.).
OUT: Image and video creatives uploaded to the ad-account asset library via POST /{ad_account_id}/adimages and POST /{ad_account_id}/advideos (with chunked upload for large videos). No ad, ad-set, or campaign creation.
No (uses customer's Meta Business account; OAuth-based auth)
IN: Ad accounts, pages, Instagram accounts, campaigns, ad sets, ads, creatives, and performance metrics (impressions, clicks, spend, CTR, CPM, conversions, etc.).
OUT: Image and video creatives uploaded to the ad-account asset library via POST /{ad_account_id}/adimages and POST /{ad_account_id}/advideos (with chunked upload for large videos). No ad, ad-set, or campaign creation.
