TikTok Ads
What it does
Integrates with the TikTok Marketing API to import advertiser accounts, campaigns, ad groups, ads, and creative metadata, ingest performance insights, and upload Pencil-produced images and videos into the advertiser's TikTok ad asset library.
User benefit
Marketers can stage Pencil-produced creatives directly inside TikTok's ad asset library so they're ready for trafficking in Ads Manager, alongside unified TikTok performance reporting in Pencil.
Requires separate license?
No (uses customer's TikTok For Business account; OAuth-based auth)
Dataflow
IN: Advertiser accounts, campaigns, ad groups, ads, video metadata, and performance metrics (impressions, clicks, spend, video views, CVR, etc.).
OUT: Image and video creatives uploaded to the advertiser's ad asset library via POST /file/image/ad/upload/ and POST /file/video/ad/upload/. No ad-group or ad creation.
No (uses customer's TikTok For Business account; OAuth-based auth)
IN: Advertiser accounts, campaigns, ad groups, ads, video metadata, and performance metrics (impressions, clicks, spend, video views, CVR, etc.).
OUT: Image and video creatives uploaded to the advertiser's ad asset library via POST /file/image/ad/upload/ and POST /file/video/ad/upload/. No ad-group or ad creation.
