
YouTube
What it does
Connects to the YouTube Data API to authenticate a channel and upload videos as the source-of-truth asset that can later be referenced by Google Ads / DV360 video campaigns. Pencil does not create or launch YouTube ads or campaigns.
User benefit
Marketers can publish Pencil-produced videos directly to their brand's YouTube channel as the source asset for paid video activations, without manual upload.
Requires separate license?
No (uses customer's YouTube/Google account; OAuth-based; client-token only)
Dataflow
IN: Channel metadata, video lists, and video metadata.
OUT: Uploaded videos with titles, descriptions, tags, and privacy settings written to the connected YouTube channel.
No (uses customer's YouTube/Google account; OAuth-based; client-token only)
IN: Channel metadata, video lists, and video metadata.
OUT: Uploaded videos with titles, descriptions, tags, and privacy settings written to the connected YouTube channel.