Presskit

Introduction

Our new brand identity has been created in collaboration with creative users, brand leaders and our own Gen-AI tools.

When we began this journey we did so with the intention of stepping back from the now. Our company finds itself in the midst of so much excitement, fear, misinformation and uncertainty and while our ambition has always been clear to us, it has not always been easy to articulate to others.

So in early 2025 we set out to build a brand worthy of the great industrial revolution we are not just witnessing, but driving. Our goal has been to look beyond the current state of our business and the wider industry, and resonate as simply but powerfully with the wider landscape of Generative AI, creativity and advertising.