Make ads that work.
Double your productivity and performance with Generative AI.
No credit card required.
5,000+ brands and agencies already using Pencil.
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Trusted by 5,000+ brands and agencies, generating 1,000,000+ AI ad creatives
Chat with Pencil to generate creatives
Use Pencil’s chat function to create copy and visuals.
Add Pencil to your toolkit
Get Pencil’s AI to do 90% of the work, so that you can work on the 10% that really matters. More creativity, less effort.
Create, approve and launch ads in one place
Collaborate within teams and across functions to create, approve and launch top-performing ads.
Get proof that your creative is working
Ads generated with Pencil are predicted to perform 2x better - a stat based on over $1B in ad spend. With realtime insights, you’ll see your team’s hard work paying off.
Get enterprise-grade safety and control
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Brand safety and AI controls. Bespoke brand library, templating and animation language capture.
Data ringfencing & “No Train” policy. No one else benefits from your proprietary data – we train bespoke models just for you.
AI Magic Tools. A suite of AI magic tools allowing you to access the latest text, image and video AI models within Pencil itself.
Enterprise-friendly terms. Users retain IP ownership of everything you upload, input and output from Pencil.
Professional-grade editor. Pixel perfection across all assets - with an enterprise-grade editor for polishing final creative.
Direct platform integrations. Integration with the major media platforms including Meta, TikTok, YouTube, Google Display and more.
Over 5,000 top brands and agencies are using AI to make the most of their creativity
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Learn how Pencil works in minutes
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In this video, we’ll take a look at our brilliant insights dashboard. Step-by-step we’ll guide you through ad account connection, Pencil’s automated ad tagging and how to manually tag your ads before we show you how to review ad and tag performance to identify trends from your connected channels.
In this video, we'll take you on a brief tour of the Brand Library within Pencil and show you how it can be built to encapsulate the brand's core values, history, purpose, and description. We'll highlight how the categories feed into the different tools within the workspace to understand the importance of building each category in detail to support relevant and on-brand outputs.
In this video, we'll walk you through how to use your results dashboard to view the performance of your ads across your connected media accounts. Find out how to sort and filter your ad data to identify which ads are your top performers!
Looking to take your first steps into video generation? Pencil's chat-to-ads feature now includes simple motion generation to help you to make your video ads pop! In this video, we'll look at how to optimise your template and then how to generate video directly in the tool.
Powering brands of all shapes and sizes
lift in ROAS on average
”Pencil has been a game changer for us. It’s helped us generate some of our best ever Facebook creative. The team kicks ass too.”
Make ads that work. Double your productivity & performance with generative AI.
