Make ads that work.
Double your productivity and performance with Generative AI.
No credit card required.
5,000+ brands and agencies already using Pencil.
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Trusted by 5,000+ brands and agencies, generating 1,000,000+ AI ad creatives
Chat with Pencil to generate creatives
Use Pencil’s chat function to create copy and visuals.
Add Pencil to your toolkit
Get Pencil’s AI to do 90% of the work, so that you can work on the 10% that really matters. More creativity, less effort.
Create, approve and launch ads in one place
Collaborate within teams and across functions to create, approve and launch top-performing ads.
Get proof that your creative is working
Ads generated with Pencil are predicted to perform 2x better - a stat based on over $1B in ad spend. With realtime insights, you’ll see your team’s hard work paying off.
Get enterprise-grade safety and control
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Brand safety and AI controls. Bespoke brand library, templating and animation language capture.
Data ringfencing & “No Train” policy. No one else benefits from your proprietary data – we train bespoke models just for you.
AI Magic Tools. A suite of AI magic tools allowing you to access the latest text, image and video AI models within Pencil itself.
Enterprise-friendly terms. Users retain IP ownership of everything you upload, input and output from Pencil.
Professional-grade editor. Pixel perfection across all assets - with an enterprise-grade editor for polishing final creative.
Direct platform integrations. Integration with the major media platforms including Meta, TikTok, YouTube, Google Display and more.
Over 5,000 top brands and agencies are using AI to make the most of their creativity
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Learn how Pencil works in minutes
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In this video, we take a look at how to use the new AI Highlights feature in Pencil's asset library. Discover how to use the power of Pencil to find the perfect short clips for your needs within your long-form video assets, trim and adjust as required and add to your asset library ready to use in your creatives!
In this feature focus video, we'll look at how to use both elements of our Compose tool within image generation. You'll learn how to generate a full image around a 2D packshot in any canvas, and then we'll explore how to use a 3D object file as the basis for your generations. Find out how to get your product images right every time with Pencil's state-of-the-art image generation features!
In this video we'll give you an intro to our exciting new image-to-video generation tool. Powered by Runway and Stable Video, this tool allows you to generate short-form video content from start and end frames and skilled prompting. Keep an eye out for extra content in our Skills Spotlight series to help you to improve your prompting and to find out about how to make best use of start and end frames to get the most out of video generation!
In this video, we’ll take a look at our brilliant insights dashboard. Step-by-step we’ll guide you through ad account connection, Pencil’s automated ad tagging and how to manually tag your ads before we show you how to review ad and tag performance to identify trends from your connected channels.
Powering brands of all shapes and sizes
lift in ROAS on average
”Pencil has been a game changer for us. It’s helped us generate some of our best ever Facebook creative. The team kicks ass too.”
Make ads that work. Double your productivity & performance with generative AI.
