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Make ads that work.

Double your productivity and performance with Generative AI.

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5,000+ brands and agencies already using Pencil.

Trusted by 5,000+ brands and agencies, generating 1,000,000+ AI ad creatives

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Chat with Pencil to generate creatives

Use Pencil’s chat function to create copy and visuals.

Learn How It Works
Understand Impact

Get proof that your 
creative is working

Ads generated with Pencil are predicted to perform 2x better - a stat based on over $1B in ad spend. With realtime insights, you’ll see your team’s hard work paying off.

Get proof that your 
creative is working
Edit

Add Pencil to your toolkit

Get Pencil’s AI to do 90% of the work, so that you can work on the 10% that really matters. More creativity, less effort.

Add Pencil to your toolkit
Collaborate & Launch

Create, approve and 
launch ads in one place

Collaborate within teams and across functions to create, approve and launch top-performing ads.

Create, approve and 
launch ads in one place
Enterprise ready

Get enterprise-grade safety and control

Discover Pencil Pro

       Brand safety and AI controls. Bespoke brand library, templating and animation language capture.

       Data ringfencing & “No Train” policy. No one else benefits from your proprietary data – we train bespoke models just for you.

       AI Magic Tools. A suite of AI magic tools allowing you to access the latest text, image and video AI models within Pencil itself.

       Enterprise-friendly terms. Users retain IP ownership of everything you upload, input and output from Pencil.

       Professional-grade editor. Pixel perfection across all assets - with an enterprise-grade editor for polishing final creative.

       Direct platform integrations. Integration with the major media platforms including Meta, TikTok, YouTube, Google Display and more.

Integrations

The best AI models integrated with the best ads channels

Get Started Free
Facebook
Google Display
Instagram
TikTok
YouTube
LinkedIn
OpenAI
Amazon Ads
Stability AI
Getty
Google AI
Runway
AI Ads Library

Over 5,000 top brands and agencies are using AI to make the most of their creativity

Browse the Library
How It Works

Learn how Pencil works in minutes

View All Courses
Decision Making
04:08
m
Feature Focus: Explainable Predictions

In this video, Tim will give you an overview of our Pencil Score and Explainable Predictions. Get to grips with what the score means and how you can best tailor it to your needs, including how to draw on your own brand's data to inform your scores.

Watch Tutorial
Generation
07:26
m
Feature Focus: Chat to Ads

In this Feature Focus video, Tim will give you an introduction to our brand new Chat to Ads feature. Using Chat to Ads, you can generate high-quality ad creatives in seconds and this video will guide you through how to get the most out of the tool with and without use of templates. You'll also get a quick rundown on how to use our game-changing floating toolbar to generate copy and images directly in the creative editor!

Watch Tutorial
Generation
08:19
m
Feature Focus: Static Templates

In this video, Tim will take you through how to create static templates to use when generating your creatives. You'll find out about all of the features of the editor and how getting your templates right can help you to generate the best creatives.

Watch Tutorial
Generation
05:55
m
Feature Focus: Text Generation

In this video, Tim demonstrates Pencil's new and improved text editor. We'll look at the features, how to generate strategy and copy using templates, how to add context using additional brand documents and how to export text as a formatted PDF.

Watch Tutorial
Customer Stories

Powering brands of all shapes and sizes

All Customer Stories

”Pencil has been a game changer for us. It’s helped us generate some of our best ever Facebook creative. The team kicks ass too.”

James Harding
Head of Growth, Lyka Pet Food